We love our friends and show it often. One of the ways we express gratitude is through personalized face socks; literally putting someone’s face on a pair of socks. It’s a playful, personal gift that fits into our Thank You Machine, which itself is a key part of the Content Factory process.
It’s about honoring others at the heart of what we do.
Imagine someone opening a package and finding their face printed on a pair of socks, along with a handwritten note that says something funny or thoughtful. They laugh, they post about it on social media, and they feel seen and appreciated.
That’s the same principle that powers podcasts, content repurposing, and client relationships, turning small acts of thoughtfulness into lasting impact.
We’ve collected hundreds of social posts where people proudly share their socks. They’re showing off the relationship.
Why socks?
Face socks are our metaphor for strategy. Just like with podcasts or digital content, it’s never about us, it’s about them.
The recipient feels celebrated, which naturally builds relationships, as a gift breaks the ice and leaves a lasting impression.
A simple gesture can also amplify beyond the moment, rippling across social media, communities, and partnerships.
Ordering socks is easy enough, but the real value lies in why we do it: to honor others, strengthen trust, and set the stage for meaningful collaboration.
Before you order
If you’re asked to order socks, gather a few essentials:
- Who it’s for. Double-check the name.
- Where it’s going. Verify the mailing address.
- Which picture to use. LinkedIn or social media usually works.
- A handwritten note. This is where you can shine; make it funny, thoughtful, or meaningful.
Order price and availability
Orders are available only for shipping within the United States.
The total price is $27.99 ($24.99 for the socks + $3 for the handwritten note).
Team members should use our internal coupon code when checking out to ensure the discounted rate is applied. If you don’t have the code, request it from operations@blitzmetrics.com.
How to order
1. Go to https://clients.hoopswagg.com/ and login.
2. Add a handwritten note first.
Every gift is sent on behalf of all three LSS founders, not just one of us. Whether the recipient is a new client, a partner, or a LIGHTHOUSE, it’s important that they feel recognized by the whole team behind LSS.
3. Pick Face Socks (Large for male, Medium for female).
4. Choose Face Collage as the background.
5. Upload the picture.
6. Add both socks + note to the cart.
7. Enter shipping details.
8. Place the order.
9. Record it in the GiftTracker.
See how people are excited after receiving our gifts
None of this would be possible without Brennan Agranoff, the founder of Hoopswagg. Brennan started by printing designs on socks, then grew the business into a national brand, and eventually spun off a logistics software company, Warehance, to handle the scale.
Over the years, Brennan has shared how he applied strategies like Dollar a Day ads, hiring virtual assistants, and systematizing his processes.
What happens after the socks arrive
The fun doesn’t end when the package lands.
Ten days after delivery, we send a personal email to the recipient, including a short video from Dennis explaining the story behind the socks and why we send them as part of our Thank You Machine.
This touchpoint keeps the moment alive, turns a simple gift into a deeper story, and often sparks new conversations.
We’ve even automated this process inside Keap so that every recipient gets a thoughtful follow-up at just the right time without us ever dropping the ball.
Scaling the Thank You Machine
This is usually done by VAs for agency clients, conference organizers, podcast guests, and partners. But anyone can order socks for anyone. The point is to create a memorable experience that fuels relationships and content.
If you’re serious about building your Thank You Machine, you can hire virtual assistants to handle details like this while you focus on relationships.
Face socks are part of a system: we honor others first. That’s the strategy. Everything else, whether podcasts, ads, or socks, is just the execution.