What Each Agent Does in the Agent Builder
When we started building agents to create personal brand websites, the goal was simple: make the process fast and repeatable.
At first, we built agents to handle every step of a WordPress build—one agent for the header, another for the footer, another for changing the theme, and so on. That workflow got out of hand quickly. It showed us a big issue that agents can go over course, or hallucinate.
Why Agents Can Go Off Track
AI agents sometimes do the wrong thing. They skip steps, make things up, or start doing tasks they weren’t assigned. This happens when the instructions aren’t clear or when the agents don’t know when to stop.
To avoid this, we tried to split the tasks into smaller steps. That’s how we ended up with 19 different agents, each doing one very specific job. The idea was that more structure would mean fewer mistakes.
But splitting tasks into tiny pieces created a new problem: managing all the handoffs. We had to be extremely careful about how data moved from one agent to the next. It slowed everything down and introduced new chances for things to break.
How We Fixed It
We stopped assigning agents to make tiny design changes like adjusting headers or picking colors. Instead, we started every build with a pre-configured WordPress theme that already had all of that done.
This let us remove most of the agents we originally created. The new focus is on gathering your content, turning it into useful material, and publishing it to your site.
By simplifying the setup, we don’t have to worry as much about agents making mistakes or breaking the process during handoffs. It also saves a lot of time.
The New Workflow
Today, the agent workflow focuses on three main jobs:
Pulling content from places like Google and YouTube
Scoring that content to decide what’s worth using
Turning the best material into blog posts and pages
These steps are handled by a small set of reliable agents. For example, one pulls your public content, one checks for quality, and one writes articles from it.
We’ve used this setup to build personal brand sites for coaches, small business owners, and freelancers—all without needing a human to manually write or upload the content.