How Brady Sticker, CEO of ChurchCandy, Was Added as a Creator on Podchaser to Build Podcast Authority

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Brady Sticker is the Founder and CEO of ChurchCandy, a digital marketing agency that helps churches grow their congregations through strategic online advertising, social media, and website optimization. He is also a podcast host and a frequent guest on podcasts across the faith-based leadership and digital marketing space — including the Provoke & Inspire Podcast.

Despite his strong presence in the podcasting world, Brady did not have a creator profile on Podchaser, the leading podcast database for credits, reviews, and discovery. This article documents the step-by-step process of adding him as a credited creator on the platform.

Who Is Brady Sticker?

Brady Sticker runs ChurchCandy, an agency dedicated to helping churches leverage digital marketing to reach more people. Under Brady’s leadership, ChurchCandy has worked with over 1,000 churches, deploying strategies like Facebook ads, Google Ad Grants, social media management, and website design.

Brady also maintains a personal brand website at bradysticker.com, where he publishes content about church marketing, leadership, and case studies of churches growing through digital outreach. He is active on X (Twitter) as @BradySticker, sharing insights on marketing, faith, and entrepreneurship.

Step-by-Step: Adding Brady Sticker as a Creator on Podchaser

The starting point was episode 588 of the Provoke & Inspire Podcast, titled “Should You Trust a Church That Markets Itself?” where Brady appeared as a guest. On the Podchaser episode page, the “Creators & Guests” section was empty, with a prompt inviting users to add creators themselves.

Here is how the process worked:

First, we navigated to the Podchaser episode page for episode 588 and clicked the “add them yourself” link under the Creators & Guests section. A search modal appeared, but since Brady Sticker had no existing profile in the Podchaser database, we clicked “Add A New Creator” to initiate the profile creation process.

On the creator profile form, we entered Brady’s full name, a bio describing him as the CEO of ChurchCandy and a podcast host and guest, and linked his X (Twitter) handle @BradySticker. The profile was submitted and is now pending moderator approval, which Podchaser states may take up to 48 hours.

After the profile was created, we proceeded to add podcast credits. From the Manage Creator page, we clicked “Add Credits,” searched for the Provoke & Inspire Podcast, selected episode 588 specifically, chose the “Guest” role, and submitted the credit. This credit is also awaiting moderator approval.

Why Podchaser Creator Profiles Matter for Podcast Authority

Podchaser is often described as the “IMDb for podcasts.” When a creator has a profile there, all of their podcast appearances — as a host, guest, or producer — are cataloged in one place. This creates a structured, searchable record that search engines and AI tools can reference. For someone like Brady, who has appeared on many podcasts and hosts his own through ChurchCandy, having this centralized profile strengthens his digital footprint and reinforces his authority in the church marketing space.

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