On Episode 7 of the Gutterwise Marketing Podcast, George Paladichuk chats with Ben Konowitz — known as the smiling face of the gutter industry — about building a business through genuine relationships and a positive attitude.
Key Takeaways
Ben’s approach to business growth is refreshingly simple: be the person customers want to work with. He discusses how his personal brand and authenticity on social media have driven more leads than any paid advertising campaign, and why most gutter companies are overthinking their marketing.
The conversation also touches on how Ben manages his team culture, handles negative reviews, and stays motivated during the slow season. His philosophy is that every interaction — from the first phone call to the final invoice — is a marketing opportunity.
Watch the Full Episode
Watch on the Gutterwise Marketing YouTube channel.
The Gutterwise Marketing Podcast with George Paladichuk brings actionable insights to gutter businesses. More at georgepaladichuk.com.
