How to Defend Your Business’s Reputation From Fake Reviews and Anonymous Attacks
The seven-step playbook local businesses use to remove fake reviews, report anonymous attacks, and own their name in search — without lawyers.
AI Builder Program
The Client Tracker: One Source of Truth Behind Every Agency We Run
The Client Tracker is the single Google Sheet that holds every client across every agency in our network — contact, owning agency, Basecamp project, package, revenue, and rev-share. Here is exactly how it is built, why the naming convention works, and how humans and AI agents run it together.
Meta Articles
Your Spotlight Membership Now Includes the Content Agent (Here’s the Free DIY Version Too)
Your Spotlight membership was never just a website. It’s the whole machine behind your name: the site, the hosting, the
Reputation & Knowledge Panels
The Fleet Wikidata System: How We Keep Personal Brands Eligible, Accurate, and Linked
How we audit an entire fleet of personal-brand sites for Wikidata coverage every week — the four tiers, the no-mass-create rule, and the enhance-and-create cadence that feeds Google’s Knowledge Graph and AI answers.
Who Is Eligible for a Wikidata Page? The Notability Test for Personal Brands
Not everyone is eligible for a Wikidata item. The notability test, an eligibility checklist, the rule about never linking to a negative entity, and real examples across the spectrum.