One platform, many niche-skinned sites — think of the dating networks that run BlackPeopleMeet, JDate, and OurTime on one engine. We do the same for local-service and athlete verticals. This page is the living registry: every Spotlight site we run, the anatomy they share, and the process by which improvements to the mothership propagate to the whole fleet. Agents update it weekly.
The Master List of Spotlight Sites
| Vertical | Domain | Status | Notes |
|---|---|---|---|
| Local Services (mothership) | localservicespotlight.com | LIVE | The master platform — every component below lives here first and propagates out |
| Dunkers & Athletes | dunkerspotlight.com | LIVE | Dunk Camp tiers, contest clips, sponsor pipeline |
| Athletes (all sports) | theathletespotlight.com | LIVE | Launched June 30; Cam Hazzard lighthouse |
| HVAC | hvacspotlight.com | LIVE | Bill Brandt, Marko Sipila, Tommy Mello wall |
| Roofing | roofspotlight.com | LIVE | Chuck Thokey, Brad Strawbridge, Ethan Van De Hey |
| Pest Control | pestcontrolspotlight.com | LIVE | Thomas Ballantyne figurehead; full SEO library |
| Law Firms | lawfirmspotlight.com | LIVE | Pickett, Miley, Hughes, Montes wall |
| AI Builders | aibuilderspotlight.com | LIVE | Full agent build July 4 — About, Agents hub, 10 skill pages, Skill Pack + founders strip (Dylan Haugen figurehead, Dennis Yu CTO); 8-name wall incl. Ethan Van De Hey, Isaac Hall, Deane Hirons, Cam Hazzard |
| Landscaping | landscaperspotlight.com | LIVE | Launched July 1 — full build: spotlight front page, audit wall, builder, scorecard, Dollar-a-Day guide; Anthony’s Lawn Care flagship planned |
| Concrete | concretespotlight.com | LIVE | Full build July 5 — dsx home page (hero, 4-name wall, goal picker, pricing, FAQ) now the front page; new audit, scorecard & Dollar-a-Day guide + PDF; fleet full-bleed CSS bug found & fixed |
| Painting | painterspotlight.com | LIVE | Rebuilt July 5 — dsx home page (hero, 4-name wall, goal picker, pricing, FAQ) replaces the audit wall as front page; audit/scorecard/Dollar-a-Day guide + PDF cross-linked; nav & footer fixed |
| Pressure Washing | pressurewashspotlight.com | LIVE | Rebuilt July 5 — dsx home page (hero, 4-name wall, goal picker, pricing, FAQ) replaces the audit wall as front page; audit/scorecard/Dollar-a-Day guide + PDF cross-linked; nav & footer fixed |
| Dumpster Rentals | dumpsterspotlight.com | LIVE | Launched July 4 — Josh Roman lighthouse (American AF Dumpsters, Dumpster Expo founder, IJ suit); debut of the lighthouse figurehead band; 18-name wall, builder, scorecard, Dollar-a-Day + PDF |
Every live site carries the full component anatomy below — the audit wall, builder, scorecard, Dollar-a-Day guide + PDF, and the rest. Components aren’t listed per-site because that’s the point: they all have them, inherited from the master.
Watch item: rooferspotlight.com was renewed by its outside owner on July 13, 2026 — RDAP now shows expiration July 12, 2027 (GoDaddy, registrar-locked), so the redemption window has closed and the domain is NOT available to register; the site currently serves a blank page. The roofer variant (Chuck Thokey flagship) stays generated and ready; next realistic window is mid-2027 — the weekly scan keeps watching for a drop or transfer. The original master of the audit wall lives at dennisyu.com/personal-brand-audit.
Anatomy of a Spotlight Site: the Component Library
Every Spotlight site is a reskin of one master. Same shell, same tools — that industry’s real people, colors, and stories. These are the components, each maintained once on the mothership and propagated everywhere:
1. Personal-Brand Audit wall
A floating scorecard wall of real people from the industry — verified faces, honest 0–100 scores, Knowledge-Panel-gated tiers. Answers “what’s your brand score?” and sells everything else.
Master: dennisyu.com/personal-brand-audit · live on dunker, HVAC, roofer
2. Business Scorecard + Quick Audits
Grades the company — Maps visibility, website quality, SEO authority, social — by national percentile. Backed by the per-industry quick-audit engines on this site.
Master: /hvac-scorecard · quick-audit hub (12 industries)
3. Website Builder offer
“Your personal brand website, built for you, about $1/day” — the Founder Authority Hub, Knowledge Panel assistance, and content repurposing, productized.
Master: /spotlight-core + /ai-builder-program · strongest skin: aibuilderspotlight.com/about
4. Dollar-a-Day engine
The Promote stage: $1/day × 7 behind proven content, kill the bottom 90%, $30/30 behind winners. Every vertical carries a skinned guide page + downloadable agentic PDF.
Master: blitzmetrics.com/dad · LSS edition · 9 vertical editions shipped July 1
5. Claude / agent setup
How a member (or their kid, or their agency) puts agents to work: install, connect, run the skills. Turns the site from brochure into operating manual.
Master: localservicespotlight.com/claude-setup · strongest skin: dunkerspotlight.com/set-up-claude · why Claude
6. Skill pack downloads
Zipped, installable agent skills per vertical — dollar-a-day strategist, content factory, audit runner — so members’ own agents run our playbook.
Pattern: Dunker Spotlight skill pack · DealCon workshop packs · the 239-task skill library · AI Builder Spotlight skill pack (10 agents, 1-click install)
→ The Skill Pack Library — the master list of every place we publish a pack, each with its last-updated date.
7. QR codes
Physical-to-digital on-ramp: every event handout, truck wrap, and slide carries a QR that lands on the audit or skill pack — scannable proof at trade shows.
Pattern: DealCon attendee QR → leaderboard → audit funnel
8. Leaderboards & industry scoring
When there’s an event or an industry to rank: live leaderboards scored on real signals. Competition is the growth loop — nobody wants to be unranked.
Pattern: DealCon attendee leaderboard · Content Factory leaderboards · the audit walls themselves
9. Digital plumbing
Pixel, analytics, Google Business Profile, review flow — wired before a dollar gets spent. Boosting without plumbing is reach you can’t retarget.
Master: blitzmetrics.com/digital-plumbing
10. Content Factory
The four P’s — Produce, Process, Post, Promote. The member produces real ingredients; agents run stages two through four and document every run with a meta-article.
Master: blitzmetrics.com/content-factory · meta-article process
11. Your Website Is Your Hub
The web-footprint wheel: their site in the center, every profile pointing in. The anti-Linktree teaching that makes the entity home make sense.
Master: hub system · live on dunkerspotlight
12. Knowledge Panel assistance
Entity home, schema, Wikidata hygiene — the path to owning your name in Google and the AI engines. The KP gate is why our audit scores stay honest.
Master: KP package
13. Weekly AI Report & retention loop
One branded weekly email per client covering both halves of their presence: a Positive-Mentions digest (new mentions, an ad-ready quote, one-click add-to-site/LinkedIn/ad actions) and a Metrics-Analysis-Action site-health block (uptime, PageSpeed/Core Web Vitals, SSL, search basics) built entirely on free, no-OAuth signals — real numbers where connected, an honest “not yet connected” label where not, never an invented number. Paired with a real self-serve subscription checkout (Keap, $30/mo, referral codes, guardian checkout) that turns the offer page into an actual sale, not just a pitch.
Sourced from theathletespotlight.com (built by Cam Hazzard, developed with Dennis Yu) — propagating UP to the master per the master-first rule; not yet on localservicespotlight.com or any other vertical. See the weekly AI report standard and the full user journey.
How Propagation Works (This Is Our Process)
The mothership gets better; the fleet inherits it. That is the whole architecture, and it runs on agents:
The master-first rule. The master version of every component lives here, on the mothership. When a vertical site builds a better version of anything — a sharper Claude-setup page, a stronger audit wall, a new tool — it propagates up to the master first. Only when the master is strong does it propagate down to every vertical. Improvements never travel sideways; they travel up, then out. And the examples flow the same way: every vertical run — every audit delivered, every guide downloaded, every story earned — gets collected back into the master library, which makes the next propagation stronger for everyone.
- Config-driven generators, not hand-built pages. The audit walls, builder pages, scorecards, Dollar-a-Day guides, and PDFs are all generated from per-industry config blocks. Adding a vertical is a config entry, not a rebuild. Improving a component once re-skins every edition.
- Everything links up. Each vertical component points to its definitive article on blitzmetrics.com — one master teaching, many examples. No page competes with its own hub.
- Agents document every run. Each build ships with a meta-article — the receipts — which becomes training data for the next agent. The system improves itself.
- A weekly agent scan keeps this page true. Every week an agent checks our GoDaddy portfolio for domains containing “spotlight” (a new one is probably a new Spotlight site), reviews the week’s published work for new components entering the architecture, and updates this registry and diagram.
The Hosting Layer: Our Own WP Engine
We pay WP Engine about $700 a month. Our AWS bill is about $1,000 — and it hosts a ton more sites. So before the end of the year, we’re off WP Engine and off WordPress: the Spotlight fleet moves to static pages on AWS, built and maintained entirely by agents.
No plugins to collide. No PHP to crash. No admin passwords to phish. No humans logging in — ever — because there is nothing to log into. Agents generate the pages, agents publish them, agents monitor them. Members on our platform get what WP Engine sold us — hosting, security, speed — plus the parts WP Engine can’t sell: the agents and the component library above.
Want a Spotlight for Your Industry? (Lighthouse Criteria)
Every Spotlight site is anchored by a lighthouse — the person the industry already looks to, or the one clearly on the way. Anthony in landscaping. Chuck Thokey in roofing. Cam Hazzard for athletes. If that’s you, or someone in your network, here’s the honest bar:
- You’re a real lighthouse. A body of work, reviews, reputation — signals we can verify and amplify. (Our audits are Knowledge-Panel-gated; we don’t inflate scores, including yours.)
- Your community is big enough. Enough people in the niche to fill an audit wall of 14+ scored names and an audience worth ranking.
- The economics work. A ~$10 domain and agent time is cheap; your attention isn’t. There has to be a real offer behind the site — coaching, services, sponsorships, a book.
- You understand the model. You produce the real ingredients — the jobs, the wins, the stories. Agents process, post, and promote. If you want to fake it, this isn’t your platform.
We’ll score the existing reputation honestly, show the gap, and tell you straight whether a Spotlight site makes sense.
Get My Free Audit →Read the Vertical Spotlight Playbook →Registry last verified against the GoDaddy portfolio and live sites on July 17, 2026. Maintained by agents; refreshed weekly. Related: how the Dollar-a-Day editions were propagated · how Athlete Spotlight launched · how AI Builder Spotlight got its agents, skills, and a figurehead.
The Spotlight Build Engine — hosting layer + website-builder fulfillment (LIVE)
The year-end goal on this page, a Spotlight fleet of static sites on AWS built and maintained entirely by agents, is now running as the Spotlight Build Engine. It is the fulfillment backend of the website-builder component: after a customer buys, the engine researches them, generates their personal brand site, provisions it on AWS with HTTPS and a CDN, emails them the two steps to point their domain, and holds a review gate before the “you’re live” announcement. It took its first verified real purchase and self-serve build in July 2026.
Read the full build story on BlitzMetrics: How We Built the Spotlight Build Engine on AWS and How We Wired a 13-Site Spotlight Network to One AI Build Engine.
The engine is trade-aware: each customer is tagged with their vertical at purchase, so one pipeline renders the right front door for every trade in the network (local service, dunker, athlete, and more as they are added). Uptime monitoring, backups, and standard access logging run on the fleet. Agents update this registry as the network grows.
Status: live. Self-serve buy-to-built pipeline verified. Per-vertical support added July 2026 so every front door on this page can sell into the one engine.