This page is a worked example (a leaf). The canonical for how we audit is How we audit.
See what’s really going on with your marketing
A former Yahoo search engineer’s six-area exam of your business in Google and AI search — free, in about five minutes, tied to revenue, not vanity metrics.
Get my free audit →Pick your industry
Top of the funnel for us: roofing, plumbing, HVAC, landscaping, electrical. The exam is not a swapped headline. Each one loads a different pack.
Each trade has its own Maps query, LSA category, and scoring weights — with the lighthouse and real audits for your industry.
Personal Brand
How Google & AI see your name.
See Personal Brand audit →HVAC
More calls, less wasted ad spend.
See HVAC audit →Roofing
Turn 5-star reviews into rankings.
See Roofing audit →Plumbing
Rank in every town you serve.
See Plumbing audit →Electrical
License, panel photos, electrician map pack — not HVAC with a new headline.
See Electrical audit →Pest Control
Same exam, Dan Leibrandt as the lighthouse.
See Pest Control audit →Young Athlete
Get found. Get recruited.
See Young Athlete audit →Real Estate
More listings from Google.
See Real Estate audit →Legal
Own your local case market.
See Legal audit →Concrete
Turn job photos into calls.
See Concrete audit →Auto Dealer
Win Google and AI search.
See Auto Dealer audit →Painting
Book more painting jobs.
See Painting audit →Pressure Washing
Stop paying for spam SEO.
See Pressure Washing audit →Landscaping
Fill your schedule from search.
See Landscaping audit →Dumpster Rental
Josh Roman lighthouse. Own your name.
See Dumpster audit →What we look at
Six areas decide whether your marketing works or leaks. Think of a full SEO audit as an MRI; the Quick Audit is the physical exam — it catches the critical issues fast.
Footprint
Is your Google Business Profile, website and directories claimed and consistent? If Google can’t confirm who and where you are, nothing else ranks.
Reviews & reputation
Star ratings and review counts across Google and Yelp — and whether you reply. Volume matters as much as rating.
Social proof
Real evidence of your business crew doing the work in real neighborhoods — not vanity follower counts.
Tracking
Conversions, call tracking and pixels. Are Analytics, Search Console and your ad accounts wired correctly? Usually not.
Advertising
Campaign structure, keywords and creative — and whether the leads you pay for actually get answered and quoted.
Strategy
How you rank vs. competitors, page speed, video on the homepage, and content that answers what customers search.
How real SEO actually works
Google rewards proof that you do what you say — real work, real reviews, repurposed across channels. No hocus pocus.
Get your free Quick Audit
Where do you stand right now? What’s costing you money? What should you fix first? Find out in about five minutes — free.
Start my free audit →