How to Get a Google Knowledge Panel
Build the Digital Authority That Makes Google, AI, and Your Customers Trust You Instantly
Dennis Yu · Dylan Haugen
The complete playbook we use to earn Knowledge Panels for local service business owners — the same entity work that gets you recommended by ChatGPT, Gemini, and Google’s AI Mode. No email gate. No “secret sauce.” Every checklist, every schema template, every prompt.
Download the book (PDF) Install the companion skill pack
What’s inside
Four parts, written for founders and the operators who run the playbook for them.
How machines decide who you are
The Knowledge Graph, the revenue case, nine real client panels, the Authority Gap — and the Brand Brain: one folder of truth every machine reads.
The Social Amplification Engine
Plumbing, goals, proof, targeting, Dollar-a-Day amplification, and optimization — the six-stage system, with the four-stage Content Factory inside it.
Trigger, claim, and keep the panel
The Geo-Vertical Grid, Wikidata and the encyclopedia layer, the exact claim flow with screenshots, and long-term panel management.
AI search, your score, your agents
Ranking in ChatGPT and Gemini without the snake oil, the 100-point Personal Brand Score, and how to point AI agents at this book to run 95% of it.
Don’t just read it. Point your agent at it.
Every chapter ends with a “Hand This to Your Agent” box, and the whole system ships as ten free skills. Download the book, then paste this into Claude:
Read the book "How to Get a Google Knowledge Panel" with me chapter by chapter. For each chapter I name, install the matching skill from the free Business Authority Agent Skill Pack at localservicespotlight.com/business-authority-pack, run it on my business using only facts from my brand brain, and send me an end-of-day report of what you did and what you need from me.
Start with two free checks
Before chapter one: see what the machines already believe about you.
Want it done instead of DIY?
The book is free because the knowledge was never the product. If you’d rather buy back your hours, all three implementation packages are $7,500, one-time.
Questions, bulk copies for your team, or podcast invites about the book: operations@localservicespotlight.com
Want the receipts? Read how this book got finished — 606 days stuck, one agent session to ship.