Two minutes with Dennis:

Is this for you?

We built this for one kind of person: the owner who does great work and just wants to know if their marketing is pulling its weight. Quick gut-check.

Why so many roofers get burned by agencies

Chances are you’ve been through this once or twice already. An agency reels you in with a slick pitch, then hands the real work to someone in the back you never meet. A lot of them quietly pass it to yet another agency. (Search “white label agency” sometime. It’s a rabbit hole.)

The old setup, where an account manager just buys your ads, doesn’t cut it anymore. Google, Facebook and YouTube reward whoever can read the data and feed the right signals back. Someone who only knows how to “run ads” can’t do that. The way out is to own your marketing. It’s less complicated than they want you to believe, and you understand your customers better than they do anyway.

The longer version:

We diagnose before we prescribe

If a marketer starts recommending things before they’ve looked at your numbers, walk away. That’s guesswork, and you’re the one who pays for it. A full SEO audit is like an MRI; the Quick Audit is the physical exam. It catches the urgent stuff fast and tells you in plain English what’s healthy, what’s broken, and what to deal with first.

How you actually rank on Google and Google Maps

Most “SEO” sold to roofers is guesswork with a nice invoice attached. What Google really weighs in the local pack comes down to three things: how relevant you are, how close you are, and how well known you are.

Relevance is whether your profile and your pages clearly say what you do, and where. The page Google trusts for “roof repair in Atlanta” has to be genuinely about that, not a copy of your last page with the town swapped.

Distance you can’t fake, but you can stretch it with real service-area pages, reviews that mention those towns, and links from other local businesses. When your rankings fall off a cliff a few miles out, that’s a missing local signal, not bad luck.

Prominence is where most owners have the most room to grow: reviews (how many, how recent, and whether you answer them), your name, address and phone matching everywhere, and real proof of the work. Do good work, get customers talking, put it everywhere, and back the winners with a little ad spend. That’s the whole game, and it runs with Google’s own guidelines instead of against them. It’s also the thinking behind the Maps Visibility component inside the Home Service Growth System. If the audit shows we can help, the one public done-for-you offer is the $3,500/month Home Service Growth System—not a separate Maps package.

Dennis walks through it here:

What we check

Not a generic six-pack. For Roofing, we Google “roofer your city”, confirm the category Google expects, and score Get Found → Get Chosen → Get Booked. Structural leaks stay hidden until someone looks under the hood.

What the Quick Audit gives you

Two things, both yours to keep: a clear read on what’s going on, and a plan for what to do about it.

Here’s what you actually get to hold

Not a vague “strategy session.” A real written report. This is the shape of it:

What one of these actually turns up

Here’s a real one: a 101-year-old roofer in Terre Haute, Indiana.

That’s the kind of breakdown most owners never get to see of their own marketing. It’s the whole point of the audit.

Real roofing audits we’ve run

Every one started with the Roofing exam (Get Found → Get Chosen → Get Booked) and ended with a plan. Read the actual write-ups:

• Guarantee Roofing & Fencing (Terre Haute, IN). 101 years in business, $5k/mo on ads, 267 dead-weight backlinks. Read the audit
• Capital City Roofing (GA & TN). 4.9 stars, 150 reviews, but the site wasn’t ranking. Read the audit

We come from inside the trades

This isn’t theory from an agency that’s never stood on a job site. Dennis works with Roger Wakefield, the plumber a big chunk of YouTube learns from, and with Joe Crisara, whose service-sales training contractors across the country swear by. He’s gone on Tommy Mello’s Home Service Expert podcast, the biggest show in home services, and interviewed HVAC and home-service leaders on the floor of the AHR Expo. Over the years the same approach has helped local pros in more than 40 states, along with national names like Nike and Domino’s.

Why this isn’t just another agency

Most agencies execute first and diagnose later, if at all. We start with the boring structural questions. Is your tracking telling the truth? Can you trace a call back to its source? Are your ads built around real intent? Is your proof showing up where buyers look? Get those wrong and spending more just burns money faster. Diagnosis comes first, every recommendation ties back to something you can measure, and you leave knowing what’s working, what isn’t, and what to fix first.

How the Roofing audit works

1. Step 1. You submit the metro you actually roof.
2. Step 2. We Google “roofer {city}” and look for storm-photo proof vs stock.
3. Step 3. You get Found → Chosen → Booked, with insurance/storm and financing called out.
4. Then your call. Run the plan yourself, or bring us in. The exam is not the implementation.

Get my free Roofing audit

Not in Roofing? See every trade we cover.