Our A-Players Speak for Themselves

These are not hypotheticals. They are real builders who started where you are, often with a single client, and grew real agencies and software companies using the same process we teach in this program. Here they are, in their own words.

Who I Am and How We Got Here

I’m Dennis Yu. I’ve been doing this for over twenty years. We started working with brands like Quiznos, then moved on to clients like Adidas, Nike, smoothie shops, dentists, personal injury attorneys, landscapers, roofers, and HVAC companies. What we discovered is that showing up in Google for local businesses comes down to the same set of things: processing content like reviews, pushing it across your website and social media, turning it into ads, and optimizing your Google Business Profile.

The Problem

Most local companies hire an agency, get burned, and end up saying “I’m just a plumber, I don’t really know.” So we started training young adults to do this marketing themselves, often for their parents’ business, and many of them have gone on to start their own agencies.

Take Ethan Murphy. He started doing this for his dad’s landscaping company because his dad was frustrated with the agencies he’d been paying. Ethan did such a good job that now he has six other landscapers and Christmas lights companies as part of his agency.

What the Program Includes

The young adult in the program is an AI Builder. Imagine them successfully running an agency with one client, you, the parent. We’re measuring phone calls, running Google ads, Facebook ads, optimizing the website, and using AI tools across the board. That’s why we call it the AI Builder Program.

We meet every Thursday at 2 PM Pacific for live group coaching. A few of us coaches show up depending on the topic. We usually teach something new we’ve found across the group that week. Sometimes a team member shares, sometimes one of the young AI Builders shares a technique for everyone to learn collaboratively.

We also review the weekly reports everyone submits. We look at why calls are down, why cost per click is up, what’s working, what a competitor is doing to push you down in Google. People can bring forward issues in these open Office Hours, provided they’ve at least tried to solve the thing first. This is not a “dump it on Dennis and Dylan to solve” situation. People implement according to the checklists and SOPs we have, and if they get stuck, we’re here to help.

We also have a Facebook group that runs 24/7. We have people all over, so there’s probably someone awake at any point.

How Graduation Works

This is for US-based young adults operating marketing for local service businesses. The only way to really learn is with a real project. This is not a classroom thing to get a degree. The way you graduate is by demonstrating results in your weekly reports.

We follow the 4-stage Content Factory process to drive provable incremental phone calls at an acceptable cost per lead. We know what the cost per lead is for plumbing, roofing, landscaping, dental. We have enough examples in each category. Your young adult iterates, tests, experiments, and tunes. It might take six weeks, might take twenty, but that’s how people qualify.

It’s not because a year has gone by and you automatically get a certificate. Think of it like an apprentice plumber or dental assistant. It’s not based on time. It’s being able to do the work and demonstrate it on a live client.

If someone comes in without a client, we give them one. This is not theoretical. Everything is hands-on. This is not memorize things for an exam. We have a lot of students still in college, and that’s fine, but our thing is a hands-on apprenticeship just like the trades.

The AI Component

We want to see that you can actually cook, not just talk about food. All of us are chefs, not salespeople. We use the tools ourselves. And increasingly, every one of these things, whether it’s the website, Facebook ads, call center, quoting tools, or graphic design, all of it requires AI.

Your son or daughter learns to be a manager across different AI agents that do the work.

Accountability Is Everything

That’s probably the number one thing we hear. There’s so much to learn about AI, it’s always changing, and where do you even start? We create that accountability. If you want free stuff, the internet is full of it. If you want other people keeping you accountable, analyzing your results, and looking over your shoulder as part of a coaching program, then this is something to consider.

We have over 140 courses that we keep up to date. We have a project management system. We have the Facebook group, the weekly Zoom calls, the ChatGPT account with different projects. There’s a lot of components to help you if you’re committed.

Where This Can Go

The AI Builder Program is a first step, not the finish line. Most builders start with a single client, often a parent business, prove they can drive real results, then grow an agency across multiple clients under one vertical like HVAC, roofing, or landscaping. Some take it further and turn that agency into a software company. When that happens, we often take equity and stay involved, opening up our network of partners, potential buyers, and connections that are hard to get any other way. The people featured above walked this path. It is real, and it is earned through the work.

The Bigger Picture

As you advance, we expect you to mentor others. You’ll build relationships inside our group of over 400 people. You might come speak at events like DigiMarCon or our private seminars.

We get together in person too. Just recently we had a few days in Vegas masterminding, hiking, meals, and entertainment.

The program runs for a year, which gives you plenty of runway.

You Need to Be Able to Make Video

To win in digital marketing, you have to be able to make video. You don’t have to be Gary Vaynerchuk live streaming all the time. But you need to provide instructions clearly on video, coach other people on video, and communicate clearly impromptu. Written skills and technical skills barely matter anymore. What matters is communication, structure, and management.

Be All In

If you’re not all in, this is not for you. Asking “what if I try it for a week or two?” is like asking “will I get six-pack abs if I work out once or twice?” The people who win simply have commitment. None of this is that hard. It’s lots of little tasks. If you can follow the checklist and see it through in spite of excuses, you’ll win in our program.

Who This Is For

This is for self-motivated young adults who want to be entrepreneurs, not employees. You are a problem solver who tries things first and figures them out. You are comfortable with ambiguity and risk, and you can communicate your thinking clearly, especially to an AI, so you can direct agents like members of your own team. If you are in a local service vertical (or willing to take one we assign) and you have someone who can fund your first client, ideally a parent whose business becomes your first project, this is built for you.

Who This Is Not For

If you need babysitting, this is not for you. If you constantly get stuck, you’re afraid of technology, or you need permission before doing anything, this is not for you. If the slightest interface change throws you off the rails and you need one-on-one tech support, this is not for you. If you’re a complainer, an excuse maker, or someone who has a history of always asking for refunds, don’t join our program.

You need to be self-motivated. You need discipline. Submit your MAA (Metrics Analysis Action) report every Friday. If you’re on holiday, send it Thursday. People who win are those who anticipate problems and solve them in advance instead of waiting until the last minute.

We want nice people who believe in excellence, work hard, are humble, and are teachable.

If you’re the kind of person who’s resourceful, has a positive attitude, and is ready to put in at least five hours a week, we’re excited to welcome you. We can’t wait to see you win and unlock your potential in local services using AI tools.