AI Builder Program
The program behind 7-figure agencies built by young adults using AI to run real marketing for real local service businesses.
Our A-Players Speak for Themselves
Marko Sipilä
Founder of CoatingLaunch & HVAC Quote
Marko built CoatingLaunch from zero to 100+ clients and a seven-figure run rate in under 5 months. He then launched HVAC Quote, a SaaS that grew to 300 paying customers in under a year.
He published a book, runs marketing for 50+ concrete coating companies with a 95% client success rate, and took his agency from $50K in debt to $45K/month profit.
Brennan Agranoff
Founder of HoopSwagg
Six years ago, Brennan was making custom socks in his parents’ garage. He made his first million by age 16 and was featured on CNN.
Today he runs a seven-figure sock company with a production facility in Portland, plus a logistics company and a software company.
We put him on stages across the country where he taught the Content Factory process and the 9 Triangles framework.
George Paladichuk
Founder of NaiL
George is still a college student. He built NaiL, an AI call center platform for home service companies, and took it from nothing to $70,000 a month, which is a million dollars of annual recurring revenue. He serves fence companies, roofing companies, and other home service businesses across 100+ locations. His AI call center recovered $400K in booked jobs in a single month for one fencing company alone.
When George joined, he expected a typical coaching program with a curriculum you log into and videos you watch. What surprised him was that on his very first weekly call, Dennis sat down with him and said, “What’s your actual problem right now?” He told him. Dennis told him his excuses were stupid and to go do it anyway. He did. That’s how he’s sitting here today.
David Carroll
Founder & CEO of Dope Marketing
Dennis met David twelve years ago at a marketing convention in San Diego. He was grinding with his cleaning company and just getting into the data business. Dennis took him under his wing and showed him what was possible. He was young and hardheaded and thought he knew everything, but he was coachable.
David built Dope Marketing, a software-driven direct mail company, to a $100 million valuation. He went from prison at 25 to running a company worth nearly $100 million at 40. Over 57,000 contractors have watched his comeback story on YouTube.
David recently sat down with Dennis at the Dope office to build out AI strategies for home service businesses. He told Dennis that their relationship wasn’t just about marketing. It was about learning how to think bigger, how to see past the immediate hustle, and how to build something that scales with leverage, not just effort.
Caleb Guilliams
Founder & CEO of BetterWealth
Caleb runs BetterWealth, where he helps financial advisors and their clients maximize wealth through legal tax strategies. He published “The And Asset,” recorded over 500 podcast episodes, and brought together the top competitors in the life insurance industry for his annual mastermind.
Dennis helped him craft his message and get on stages like Traffic & Conversion Summit in front of hundreds of people.
Ethan Van De Hey
Founder of Roofing Launch
Ethan’s marketing agency added $30 million in revenue to a roofing company in a single year and helped grow Infinity Exteriors from $45 million to $65 million. He started as a college student doing digital marketing and now runs marketing for home service and legal businesses. We call him the Mr. Beast of roofing. He’s 26 years old and proof that a young adult with the right system can outperform agencies ten times their size.
Who I Am and How We Got Here
I’m Dennis Yu. I’ve been doing this for over twenty years. We started working with brands like Quiznos, then moved on to clients like Adidas, Nike, smoothie shops, dentists, personal injury attorneys, landscapers, roofers, and HVAC companies. What we discovered is that showing up in Google for local businesses comes down to the same set of things: processing content like reviews, pushing it across your website and social media, turning it into ads, and optimizing your Google Business Profile.
The Problem
Most local companies hire an agency, get burned, and end up saying “I’m just a plumber, I don’t really know.” So we started training young adults to do this marketing themselves, often for their parents’ business, and many of them have gone on to start their own agencies.
Take Ethan Murphy. He started doing this for his dad’s landscaping company because his dad was frustrated with the agencies he’d been paying. Ethan did such a good job that now he has six other landscapers and Christmas lights companies as part of his agency.
What the Program Includes
The young adult in the program is an AI Builder. Imagine them successfully running an agency with one client, you, the parent. We’re measuring phone calls, running Google ads, Facebook ads, optimizing the website, and using AI tools across the board. That’s why we call it the AI Builder Program.
We meet every Thursday at 2 PM Pacific for live group coaching. A few of us coaches show up depending on the topic. We usually teach something new we’ve found across the group that week. Sometimes a team member shares, sometimes one of the young AI Builders shares a technique for everyone to learn collaboratively.
We also review the weekly reports everyone submits. We look at why calls are down, why cost per click is up, what’s working, what a competitor is doing to push you down in Google. People can bring forward issues in these open Office Hours, provided they’ve at least tried to solve the thing first. This is not a “dump it on Dennis and Dylan to solve” situation. People implement according to the checklists and SOPs we have, and if they get stuck, we’re here to help.
We also have a Facebook group that runs 24/7. We have people all over, so there’s probably someone awake at any point.
How Graduation Works
This is for US-based young adults operating marketing for local service businesses. The only way to really learn is with a real project. This is not a classroom thing to get a degree. The way you graduate is by demonstrating results in your weekly reports.
We follow the 4-stage Content Factory process to drive provable incremental phone calls at an acceptable cost per lead. We know what the cost per lead is for plumbing, roofing, landscaping, dental. We have enough examples in each category. Your young adult iterates, tests, experiments, and tunes. It might take six weeks, might take twenty, but that’s how people qualify.
It’s not because a year has gone by and you automatically get a certificate. Think of it like an apprentice plumber or dental assistant. It’s not based on time. It’s being able to do the work and demonstrate it on a live client.
If someone comes in without a client, we give them one. This is not theoretical. Everything is hands-on. This is not memorize things for an exam. We have a lot of students still in college, and that’s fine, but our thing is a hands-on apprenticeship just like the trades.
The AI Component
We want to see that you can actually cook, not just talk about food. All of us are chefs, not salespeople. We use the tools ourselves. And increasingly, every one of these things, whether it’s the website, Facebook ads, call center, quoting tools, or graphic design, all of it requires AI.
Your son or daughter learns to be a manager across different AI agents that do the work.
Accountability Is Everything
That’s probably the number one thing we hear. There’s so much to learn about AI, it’s always changing, and where do you even start? We create that accountability. If you want free stuff, the internet is full of it. If you want other people keeping you accountable, analyzing your results, and looking over your shoulder as part of a coaching program, then this is something to consider.
We have over 140 courses that we keep up to date. We have a project management system. We have the Facebook group, the weekly Zoom calls, the ChatGPT account with different projects. There’s a lot of components to help you if you’re committed.
The Bigger Picture
As you advance, we expect you to mentor others. You’ll build relationships inside our group of over 400 people. You might come speak at events like DigiMarCon or our private seminars.
We get together in person too. Just recently we had a few days in Vegas masterminding, hiking, meals, and entertainment.
The program runs for a year, which gives you plenty of runway.
You Need to Be Able to Make Video
To win in digital marketing, you have to be able to make video. You don’t have to be Gary Vaynerchuk live streaming all the time. But you need to provide instructions clearly on video, coach other people on video, and communicate clearly impromptu. Written skills and technical skills barely matter anymore. What matters is communication, structure, and management.
Be All In
If you’re not all in, this is not for you. Asking “what if I try it for a week or two?” is like asking “will I get six-pack abs if I work out once or twice?” The people who win simply have commitment. None of this is that hard. It’s lots of little tasks. If you can follow the checklist and see it through in spite of excuses, you’ll win in our program.
Who This Is Not For
If you need babysitting, this is not for you. If you constantly get stuck, you’re afraid of technology, or you need permission before doing anything, this is not for you. If the slightest interface change throws you off the rails and you need one-on-one tech support, this is not for you. If you’re a complainer, an excuse maker, or someone who has a history of always asking for refunds, don’t join our program.
You need to be self-motivated. You need discipline. Submit your MAA (Metrics Analysis Action) report every Friday. If you’re on holiday, send it Thursday. People who win are those who anticipate problems and solve them in advance instead of waiting until the last minute.
We want nice people who believe in excellence, work hard, are humble, and are teachable.
Ready to Get Started?
Pricing is transparent — no sales calls, no payment gimmicks.
Book a 15-Minute Qualification Call