If you don't own your name on Google, you don't own your business
Type your name into Google right now. Do you see you, or do you see LinkedIn's rented billboard?
You built a real business. Hundreds of reviews, trucks on the road, a crew posting job site photos and videos. Google just can't connect any of it to you.
We take the proof you already have, organize it, and structure it so Google and ChatGPT understand exactly who you are. Then we help you claim your Knowledge Panel.
Two years ago, searching "Brady Sticker" showed stickers of Tom Brady. Today it shows his full Knowledge Panel.
If you're the owner, you are the face of the company
There might be 10 different landscaping companies in your area that a homeowner can call. Before they choose, they look you up.
If they see a bunch of random stuff, other people, and no real connection to your business, that's a huge miss.
A Knowledge Panel is the box that shows up when someone Googles your name. It's a signal that Google, ChatGPT, and Claude understand who you are. That's not because you're yelling louder. It's because your information is organized and clear.
We've gotten hundreds of Google Knowledge Panels for founders and friends
No celebrity status required. Here are a few.
Brady Sticker
Searching his name used to bring up Tom Brady stickers. He interviewed church leaders on his podcast, published books, and repurposed his videos to multiple channels. Now he has a full Knowledge Panel and a confidence score over 300.
Anthony Hilb
He runs a $5 million landscaping company in Bloomington, Indiana. His face was on yard signs and vans, but he didn't have a Knowledge Panel. We organized his hundreds of Google reviews and his crew's job photos, tuned his company and personal brand websites, set up his socials, and connected it all together. Now he has a Knowledge Panel for himself and his business, and he ranks #1 for "tree removal" in Bloomington.
Sigrun Gudjonsdottir
Sigrun Gudjonsdottir has helped thousands of female entrepreneurs grow their businesses. Her proof was invisible online because it was not structured right or repurposed. It included 120 courses, 492 podcast appearances, 583 YouTube videos, and $22 million in earnings. Now she has a beautiful Google Knowledge Panel.
Alex Makowski
He was invisible online two years ago. He turned his videos into articles and connected them on his personal brand website using our platform. Now he has a full Knowledge Panel and a confidence score of 140.
Richard Canfield
There are 29 people named Richard Canfield in Google's Knowledge Graph. He has interviewed high profile guests on his podcast and repurposed those episodes to YouTube and his blog. His Knowledge Panel is live, and the next goal is raising his confidence score from 24 to over 100.
What people say after they get one
If Google can't tell who you are, neither can AI
Someone else has your name
Colby Davis was competing against a jewelry store chain with the same name. Another friend had someone with his exact name who even looked a bit like him.
You and your company are mixed together
Most of you have your bio on the company About page, and that confuses Google. You and your company are separate entities.
You paid for shortcuts
Fake PR to get into Forbes. AI blog posts at $6,500 a month. A hundred pages that only change the city name. Google can see through all of it.
Your proof isn't published
Your reviews, job site videos, and podcast appearances exist, but they haven't been repurposed anywhere Google can see them.
The content is the money, the website is the wallet
The hub
Your personal brand website is the hub of your personal brand, separate from your company website. Simple fixes like Person schema have taken people from a confidence score of 24 to 70.
The spokes
Your socials, podcasts, articles, and citations all point back to the hub. Up to four social profiles can show in your panel, so claim them all.
Third party proof
What other people say about you matters more than what you say about yourself. The podcast you were on. The local newspaper. The chamber of commerce. The mentor who helped you grow from $2 million to $5 million. The little league team you coach.
Your city and your trade
Google needs proof that you do the thing you do in the city where you say you do it. You're a landscaper in Indianapolis? Awesome. Google needs to see proof of that.
What we do for you
- Knowledge Panel build: personal brand website, schema, connected socials, and help through the claim process.
- Content Factory: your existing content repurposed across channels.
- Dollar a Day on your best content.
- If you get denied, we help you figure out why and keep going.
Usually it's 6 to 12 months
That's how long a full Knowledge Panel that actually triggers usually takes. Having a Knowledge Panel and having it show up are not the same thing. You might already have one that doesn't show, or only a partial one.
Some people want their Knowledge Panel by next week. We can't guarantee that. Nobody can pay Google for one. No human controls Knowledge Panels. The system does.
We publish everything, there's no secret
The 203 page book. The videos. The Knowledge Panel lookup tool. You can do it yourself for free. Knock yourself out.
But we're like professional chefs showing you how we use our knives. You can go to Costco and buy that knife too. That doesn't make you a chef. People often come back to us and say they cut their fingers.
You know this from your own business. Your customers can buy all the same tools at Home Depot. Good luck to them.
If your reputation is important, this is for you
This might be a fit if:
- You're doing at least a few million dollars a year.
- You want to grow your business.
- People Google you before they do deals with you.
- Trust matters in your business.
- You're in a competitive space.
Do you completely dominate for your name?
Think about the cost of not having this. Every time someone searches your name, they see confusing stuff. You're the head of the business, and they can't find you.
We want to help you own the first page of Google on your name, and have a Knowledge Panel that shows up every single time.
If you want us to do it with you, it's $7,500.