For established home-service companies
Get found. Get chosen. Get booked.
The Home Service Growth System combines Maps visibility, proof-driven content, and call conversion in one done-for-you retainer—so the reputation you have already earned turns into more qualified local calls.
One done-for-you system · $3,500/month
Already completed an audit or been approved? Start onboarding →
One offer. Three connected components. A clear record of what we did and what changed.
Real operator · real conversation
See the people behind the proof.
Sal Sciorta of Plumbing Pros and Dennis talk through the real work of building local visibility and trust. That same inspectable evidence—owners, crews, jobs, reviews, calls, and published assets—runs through this offer.
Diagnosis before prescription
One easy path from audit to execution.
Most referred clients can understand the whole offer in a minute. If you want to inspect the machinery, every card opens the deeper scope, SOPs, skill files, work samples, and evidence.
01
Get Found
Maps Visibility
Show up where qualified local customers search.
See how it works ↓
02
Get Chosen
Proof & Content
Make the real quality of your work easy to verify.
See how it works ↓
03
Get Booked
Calls & Conversion
Turn visibility and trust into measurable opportunities.
See how it works ↓
Built with operators, not in a lab
Home-service experience across the trades.
Our audits, systems, and public examples include real operators in HVAC, plumbing, roofing, landscaping, and other local-service categories.
Roofing operatorsBrad Strawbridge with roofing professionals at a CertainTeed workshop. Read the sourced Capital City Roofing story.
HVAC executionDennis reviewing an HVAC marketing video during live Office Hours. See the public audit library.
Published operator proofThe Local Marketing Secrets channel documents real interviews and public work across the trades.
Go as deep as you want
Three components. Full transparency.
These are connected parts of one engagement—not separate packages. The audit and weekly MAA determine which bottleneck gets the most attention next.
01 · Get Found
Maps Visibility
After
We improve and monitor how your company appears across Google Maps and local search in the service areas that matter.
- Google Business Profile optimization
- Priority service and location-page improvements
- Review, citation, and entity signals
- Geo-grid and local visibility measurement
02 · Get Chosen
Proof & Content
We turn the proof already inside your business—jobs, reviews, people, photos, and videos—into content that helps prospects choose you.
- Content capture and topic planning
- Video, article, short-form, and proof repurposing
- Publishing across agreed owned and social channels
- Job, customer, crew, and founder proof organized for buyers
03 · Get Booked
Calls & Conversion
We connect visibility and trust to measurable opportunities, then improve the path from click to qualified call or booking.
- Call, form, analytics, and conversion tracking
- Landing-page and booking-path improvements
- LSA, paid search, and retargeting when prescribed
- Lead reactivation and ongoing conversion optimization
Inspect the entire operating system: SOPs, skills, samples, and execution records
Most clients want us to run the system. For operators, marketers, and technical reviewers who want to verify the work, we publish the machinery too.
How it starts
From diagnosis to execution.
The audit gives us the baseline. The first 90 days fix the plumbing, launch the priorities, and establish the measurement loop.
Share your business, website, Google Business Profile, and market.
We identify the strongest opportunities and the leaks costing you calls.
We confirm access, scope, locations, and the measurement baseline.
Each MAA shows what shipped, what changed, and what happens next.
IF → THEN → ELSE
The system works when the right inputs are already there.
The Home Service Growth System is for established HVAC, plumbing, roofing, electrical, and related home-service companies that already do good work and have the operating foundation to amplify it.
- At least $2 million in annual gross revenue—not approximately $2 million and not capped at that level.
- At least 100 five-star Google reviews.
- An operating team with capacity to handle more qualified calls and booked work.
- Real jobs, customer stories, reviews, photos, videos, and team expertise—and willingness to supply, select, and approve the content we need.
- One responsive point person who gathers material, coordinates access, and approves work. The owner can fill this role, but ideally it is a marketing teammate or capable young adult so the owner does not become the bottleneck.
- Willingness to grant the required website, Google Business Profile, analytics, call-tracking, ad-account, CRM, or booking-system access when the agreed scope needs it.
- Get Found: strengthen and measure local Maps visibility in the service areas that matter.
- Get Chosen: turn real jobs, people, reviews, photos, and recordings into proof customers can inspect.
- Get Booked: connect traffic to calls, forms, bookings, and available revenue data so we can find leaks and improve the path.
- Every week: Metrics → Analysis → Action shows what shipped, what changed, and what we do next.
If you do not yet meet every condition, do not force the retainer. Start with the free Quick Audit.
We will show whether the next priority is reviews, proof, tracking, conversion, or operating capacity. Build that foundation, then revisit the Growth System when the inputs are ready.
The kinds of improvement we measure.
Results vary by starting point, market, client participation, and operating capacity. These are categories of improvement—not promised averages:
- Stronger local visibility across target service areas
- More useful organic and paid traffic reaching the right pages
- More trackable qualified calls, forms, and booked jobs
- Clearer attribution from source through CRM to available revenue data
- Less wasted spend and faster action through the weekly MAA
One retainer · no tier comparison
per month
All three components are included. We sequence the work according to your audit and ongoing MAA.
- Ad spend paid separately
- Scope and location count confirmed before enrollment
- Initial term and cancellation terms confirmed in writing
- No guaranteed ranking or lead count
Straight answers
Frequently asked questions.
Do I have to complete the Quick Audit first?
For almost everyone, yes. The audit determines what should happen first. Existing clients and referred buyers who have already been approved can use the direct onboarding path; onboarding still establishes the baseline.
Can I buy Maps Visibility or Content by itself?
They are components of the Home Service Growth System, not separate public starter packages. We occasionally approve limited relationship-based scopes for existing clients, close referrals, or special projects, but those are not public tiers.
Do all three components run at the same intensity every month?
All three remain part of the engagement, but the work is sequenced around the current constraint. Your MAA shows what we prioritized, why, and what comes next.
Is advertising spend included?
No. Media spend is paid separately and directly by you. When paid media is appropriate, the audit confirms the recommended channels and budget.
Do you guarantee rankings or a specific number of leads?
No one controls Google, ad platforms, competitors, or customer demand. We commit to documented execution, measurement, and clear Metrics → Analysis → Action—not an invented outcome guarantee.
Can I see exactly how the work is done?
Yes. The component sections link to our SOPs, skill files, work samples, audit examples, Asset Tracker, and execution systems.
Can we build this capability in-house instead?
Yes. If you have a self-motivated young adult who can commit at least five hours per week and use your company as a real project, the separate one-year AI Builder Program trains them to operate AI-assisted marketing with coaching and accountability. Explore the AI Builder Program →
Ready to turn your reputation into more qualified local calls?
For almost every business, the right first step is the free diagnosis.
Already completed an audit or been approved? Start onboarding →