Conversion Engine Package
Predictable lead generation for established home service companies. We combine our 4-stage Content Factory process with Google and Facebook advertising to make your phone ring again and again.
What the Conversion Engine Does
The Conversion Engine is the lead-generation phase of the Social Amplification Engine (SAE). It amplifies your conversion efforts across Google and Facebook while simultaneously building your organic ranking on Google.
We get Google Ads (especially Local Service Ads) running first, so we can pull in data and leads immediately — then we layer in Facebook ads, typically one month later. Underneath that, the Content Engine is producing authentic 1-minute videos and 3—3 grids that fuel everything.
Are You a Fit?
Who this is for
Established home service businesses doing at least $2M in revenue with 200+ five-star reviews. Owners who want their phone to ring more and are willing to give us access to their digital assets and record a handful of one-minute videos.
Who this is not for
Start-ups, one-person operations, MLM or e-commerce, businesses unwilling to grant access, or adult / gambling / get-rich-quick niches. You need to already have customers and a healthy reputation. We amplify what’s working — we don’t build it from scratch.
What You Get
- Amplify & Advertise — Targeted Google LSA and Facebook campaigns, ad management, and retargeting to drive calls and leads.
- Content Engine & Authority — Planning and producing authentic 1-minute videos in our 3—3 grid framework (3 WHY, 3 HOW, 3 WHAT) and syndicating them across YouTube, social, and your website.
- Optimize & Scale — Continuous monitoring, A/B testing, bid adjustments, and scaling whatever wins. No set-it-and-forget-it.
- Reactivation Campaigns — Email and SMS reactivation to re-engage leads already in your CRM.
- Light Landing Page Optimization — Conversion-focused tweaks to the pages your ads point to.
- Dollar-a-Day Method — Low-budget testing to identify winning videos before scaling them into evergreen ads.
Our 4-Stage Process
Access & Audit
We get access to your Google Business Profile, website, ad accounts, CRM, and tracking. We audit current marketing, install tracking pixels, and fix the digital plumbing.
Plan & Build
We conduct a strategy assessment and build your Success Tracker, Content Library, 3—3 video grid, and prepare your Google LSA and Facebook campaigns.
Launch & Amplify
We launch your videos and Dollar-a-Day campaigns across Google LSA, Facebook, and YouTube. We amplify the best content and start generating leads while optimizing for conversions.
Optimize & Reactivate
We cross-post on YouTube, GBP, and your blog, run email and SMS reactivation, and continuously refine and scale your ads to keep the pipeline full.
The 3—3 Video Grid
The 3—3 video grid is the backbone of your Content Engine. Three WHY videos, three HOW videos, and three WHAT videos — the foundation we use to build your content library and feed everything downstream.
Amplify & Distribute
Dollar-a-Day Strategy
We test your 3—3 videos with a low daily budget to identify winners. The best performers get a 30-day boost and then become evergreen assets that run continuously, bringing in leads on autopilot.
Crossposting & Distribution
We crosspost your videos to your Google Business Profile, YouTube channel, and blog to increase your presence across search and social.
Google Local Service Ads
We optimize your LSAs to keep you at the top of Google’s home-service listings. You only pay for real calls from customers in your service area.
What’s Not Included
We’re not your marketing department or your sales team. We won’t create a business from scratch or replace your sales process. You need an existing website and reputation; we amplify what already works.
What We Need From You
Access to your Google Business Profile, website CMS, Google Ads, Facebook Ads, Google Analytics, CRM or booking software, and any existing content or email lists. We’ll send a simple checklist and host a kickoff call to gather logins and walk you through recording a few 1-minute videos. After that, our team does the heavy lifting — your job is to keep serving your customers.
Pricing & Commitment
$3,500/month with a minimum 3-month commitment. After the ramp-up, it moves month-to-month.
You’ll also need an ad budget starting around $1,500/month for Google LSA, Facebook, and other channels. 30 days’ written notice required to cancel. Unused portions of the final month are prorated; no refunds for work already performed.
Dennis Yu: The Genius Behind Content Factory
Dennis Yu has spent over a billion dollars on ads and pioneered the Dollar-a-Day method. Through the Content Factory, we train young adults to become digital marketers and connect them with local businesses. You get the benefit of a seasoned strategist combined with enthusiastic operators who follow documented processes. We’re on a mission to create one million jobs and make local service leaders the heroes of their communities.
“Not gonna lie, Dennis Yu, in the span of just an hour, dropped some knowledge that will change the entire course of my future! #genius.”Rich Thurman, Founder, Think Automate Grow
“Dennis shows again why he’s not only one of the smartest but most generous people I know. Even if you know a ton, this is really valuable.”Paul Fabretti, Director, Microsoft
“To this day, this has still been the best investment I have made.”Emily Chermak, Account Manager
What People Are Saying
A sample of the positive mentions, reviews, and shoutouts we’ve captured across the industry.
