Category: Blog

David Carroll’s Playbook Behind Dope Marketing’s $100M Valuation

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David Carroll has built successful businesses in multiple completely different industries—home services, data, software, and print. What ties them together is how he approaches learning, execution, and leadership. He doesn’t chase trends or reinvent things that already work. He studies what’s proven, fixes what’s broken, and builds systems around it until the work runs itself.… Continue reading David Carroll’s Playbook Behind Dope Marketing’s $100M Valuation

Damon Burton on What Actually Works in SEO for Local Service Companies

Damon Burton runs SEO National. He’s been at it for 18 years, built the business without paid ads, and works with names you’d recognize alongside a lot of local operators. He’s also an investor in Local Service Spotlight. Dennis Yu and Sam McLeod brought him on the Local Service Spotlight Podcast to talk straight about… Continue reading Damon Burton on What Actually Works in SEO for Local Service Companies

I Love to EEAT

Over 80% of the internet is spam and your website is guilty until proven innocent. As a search engine engineer at Yahoo! 25 years ago, my job was to protect the algorithm from spam sites or info that wasn’t relevant from appearing on your results page. 25 years later Google still implements roughly the same… Continue reading I Love to EEAT

Before You File a YouTube Complaint — Read This

Let’s clear this up once and for all. When you join one of our Zoom calls (whether it’s a paid Quick Audit, Power Hour, a free consultation, or a training), you’re automatically consenting to be recorded. Zoom literally says it right there before you enter: “By continuing, you consent to being recorded.” We record everything.… Continue reading Before You File a YouTube Complaint — Read This

The Story Behind the Face Socks: How Personalization Shows You Care

By now, you’ve probably received your personalized face socks, maybe with your own photo, your dog, or your spouse smiling back at you. It’s fun, sure. But there’s a deeper reason behind it. Personalization is proof that you care. When you take time to make something personal, whether it’s a note, a gift, or a pair… Continue reading The Story Behind the Face Socks: How Personalization Shows You Care

Ordering Face Socks

We love our friends and show it often. One of the ways we express gratitude is through personalized face socks; literally putting someone’s face on a pair of socks. It’s a playful, personal gift that fits into our Thank You Machine, which itself is a key part of the Content Factory process. It’s about honoring others at… Continue reading Ordering Face Socks

Bloomington’s Tree Guy: Turning Sweat into Spotlight

You might think social media clout is everything these days, but this contractor shows you don’t need a massive following to succeed. For years, this tree and landscape specialist has been clocking 80–100 hour weeks in Bloomington, Indiana — literally climbing trees, removing stumps, and going the extra mile to take care of customers. That… Continue reading Bloomington’s Tree Guy: Turning Sweat into Spotlight

From Rocks to Recognition: Build Your Personal Brand & Earn a Google Knowledge Panel

Transforming a personal brand from a scattered jumble of content into a coherent, Google-friendly “knowledge panel” isn’t magic; it’s architecture. Too many local service businesses have reviews here, a press mention there, and some ancient blog posts buried who-knows-where. From a search engine’s perspective, that’s just a pile of rocks. Your goal is to build… Continue reading From Rocks to Recognition: Build Your Personal Brand & Earn a Google Knowledge Panel

Mortgage Maestro Spotlight: Meet Michael Haug – Plymouth, MN’s First-Time Home Loan Hero

https://youtu.be/Tx2EadV3PlE In this Local Service Spotlight interview, we sit down with Michael Haug, a mortgage broker based in Plymouth, Minnesota with Mint Trust Mortgage and father of Alex Haug. With over two decades of experience helping first-time home buyers, Michael talks about his laid-back approach (no suit and tie, just a polo), his love for… Continue reading Mortgage Maestro Spotlight: Meet Michael Haug – Plymouth, MN’s First-Time Home Loan Hero