Watching the founders of Local Service Spotlight (LSS) talk through their last few months is a good reminder of how fast real work can teach real business. They were walking through skills they’ve had to build on the spot while growing LSS, serving clients, and figuring out what it means to run an actual company.… Continue reading What Building Local Service Spotlight Has Taught These Young Founders
Tag: Dylan Haugen
How Dylan Haugen & Jack Wendt Use AI to Build Authority Through Google’s Knowledge Graph
When Jack Wendt and I spoke at DigiMarCon Las Vegas 2025, our goal wasn’t just to teach marketing tactics — it was to show how local service businesses can build real authority using AI, Google’s Knowledge Graph, and repeatable content systems. While working alongside Dennis Yu, we’ve been deep in the trenches helping young adults… Continue reading How Dylan Haugen & Jack Wendt Use AI to Build Authority Through Google’s Knowledge Graph
From Rocks to Recognition: Build Your Personal Brand & Earn a Google Knowledge Panel
Transforming a personal brand from a scattered jumble of content into a coherent, Google-friendly “Google knowledge panel” isn’t magic; it’s architecture. Too many local service businesses have reviews here, a press mention there, and some ancient blog posts buried who-knows-where. From a search engine’s perspective, that’s just a pile of rocks. Your goal is to… Continue reading From Rocks to Recognition: Build Your Personal Brand & Earn a Google Knowledge Panel