What a Room of Dunkers Has in Common With Every Local Service Business
A room of 76 elite dunkers is invisible to Google and AI, just like your plumbing company. The same Knowledge Panel playbook fixes both. Here is how.
Personal Brand Websites, Playbooks & SOPs, Reputation & Knowledge Panels
Why Cam Hazzard’s Personal Brand Build Is the Same Playbook for Local Service Businesses
The Local Service Spotlight playbook applied to a pro athlete. Dennis Yu and Dylan Haugen used an AI agent at the JVA Align Volleyball Summit to build pro dunker Cam Hazzard a full personal brand site over lunch. Here is the five step playbook.
Training & Tutorials
Why You Should Be Making Videos (Even If You Hate Being on Camera)
If you’ve been around Local Service Spotlight for any length of time, you’ve heard us preach that you should talk
Training & Tutorials, Content Factory, Local SEO
How Young Adults Are Using AI and Podcast Relationship to Build Authority That Pays
Jack Hughes runs a podcast in the online tech safety space. When he came to our weekly call, he had
Playbooks & SOPs
How We Qualify New Hires at Local Service Spotlight (Our 2 Non-Negotiables)
At Local Service Spotlight, we have found two things to be huge predictors of success for people who are new
How to Use X Delegate to Let Team Members Manage Your Company Account
If you run a company account on X (formerly Twitter), you know the headache: your social media manager needs access,
Training & Tutorials
Not Sure About College Yet? Start Building Skills That Give You Options
This video was filmed in Las Vegas during a conference weekend. Four of us sat down—young adults who are actually
Training & Tutorials, Content Factory
How to Turn Complex Ideas Into Something People Can See
Most business owners don’t fail because they’re missing information.They fail because the message they’re trying to send isn’t being seen the way
Training & Tutorials
Young Entrepreneurs: Stop Waiting and Take Action
If you’re a young entrepreneur trying to build a personal brand, you’re not “behind.” Most of the time, you’re simply
Entrepreneur Spotlights
The Reality of Being a Young Entrepreneur
Most people picture being a young entrepreneur as nonstop grinding — long hours, constant pressure, and years of sacrifice with