If you’ve ever tried to build a “personal brand website” that actually ranks for someone’s name, you already know the hard truth:

Most sites fail because they’re missing entity clarity, proof, internal linking, and schema; the boring stuff that search engines obsess over.

So we created a One-Paste Master Prompt you can drop into a ChatGPT-style agent (or any AI site builder agent) to generate a WordPress personal brand website that’s designed to become the person’s Entity Home, the single source of truth Google can understand and trust.

This article explains what the prompt is, why it exists, what it produces, and how to use it the right way.

What This Master Prompt Is

This is a system-level instruction set for an AI agent acting as a meticulous WordPress site builder and editor. Its job is to build a personal brand website that:

Targets ranking #1 for the person’s name.
Treats the homepage as the “Entity Home.”
Publishes a Content Library that supports Google Knowledge Panel eligibility.
Implements schema, internal linking, and quality controls.
Avoids “AI filler” and prohibits making things up.

Who This Is For

The prompt supports two paths, because “local plumber” and “marketing consultant” are different animals:

1) Local Service Provider

Use this when the person is tied to a real local business footprint (Google Business Profile, service area, LSA category, etc.). The site emphasizes:

NAP consistency (name/address/phone).
Service areas + trust elements (licenses, insurance, hours).
LocalBusiness schema subtypes.
GBP prominence (when available).

2) Knowledge Worker / Agency / Entrepreneur

Use this when the person is primarily an authority figure, speaker, consultant, founder, etc. The site emphasizes:

Thought leadership content.
Media, podcasts, speaking, case studies.
Person + Organization schema (ProfessionalService).
Portfolio and credibility proof.

The prompt can auto-detect which path to use based on your inputs.

Why “Entity Home” Is the Whole Game

Your homepage isn’t just “Home.”

In this system, the homepage is the Entity Home, the canonical page that says, unambiguously:

Who this person is.
What they do.
Where they operate (if relevant).
What proof exists that they’re legit.
Where else they exist online (sameAs links).

This is key because entity ambiguity kills Knowledge Panel chances. If Google can’t confidently distinguish “John Smith the roofer in Tampa” from “John Smith the dentist in Denver,” you’re not getting the panel.

What the Prompt Produces

When run properly, the agent is instructed to produce:

A live WordPress site with Home, About, Services/Work With Me, Contact, Resources, plus a Blog index.
24–40 initial posts (target range) based on real assets and mentions.
Consistent category structure (Podcasts, Speaking, Case Studies, Testimonials, etc.).
Schema implementations (Website, Person, Article, LocalBusiness/ProfessionalService).
A quality-control checklist and “launch blockers” list if anything critical is missing.

The Core Inputs You Must Provide

The prompt includes a CONFIG section that you fill in before running. Think of this like the site’s DNA.

At minimum, the system expects:

Client name.
Primary profession.
At least one social link.
A portfolio folder (photos/videos/podcasts/PDFs).

If those are missing, the agent is required to stop publishing and instead produce:

A short list of clarifying questions.
A TODO list.
Draft structure that can be completed later (without hallucinating details).

The Built-In Anti-BS Rules

This prompt is aggressively anti-hallucination. It explicitly forbids:

Fabricated reviews or star ratings.
Fabricated awards, credentials, or employment claims.
Placeholder pages being published “just to fill space.”

It also forces:

Concrete facts (names, dates, locations, outcomes, numbers).
At least one authoritative external link per post (as citation).
Internal links back to Home + About and into topic clusters.

In other words: if your “proof” is vibes, the prompt will (correctly) refuse to pretend.

How the Content Strategy Works

Most “personal brand sites” publish a few pages and call it done.

This system does the opposite: it turns almost everything into blog posts, including:

Podcast appearances.
Media coverage.
Talks and speaking events.
Stories (with real evidence).
Case studies (with metrics).
Community involvement.
Partner collaborations.

Pages are reserved for evergreen navigation only. Posts are the proof engine.

Authority Scoring

The prompt includes an authority priority list scoring content on a 30-point scale based on:

WHERE it’s published (site authority).
WHO it’s with (associative authority).
WHAT is shared (depth/value).

This prevents the common mistake of publishing 30 “meh” posts before your strongest credibility assets. The system prioritizes the posts most likely to help the entity reconcile in Google’s graph.

Schema

The prompt includes JSON-LD patterns for:

Website + SearchAction.
Person (Entity Home / About).
Organization (ProfessionalService).
LocalBusiness with subtype mapping (Plumber, Electrician, Roofer, etc.).
Article schema per post.

It also includes a strict warning: never add AggregateRating unless it’s verifiable. It’s a good way to avoid torpedoing trust.

The Workflow

The agent is forced to follow a phased workflow:

Phase 0: WordPress hygiene (remove defaults, permalinks, sitemap/robots, basic pages).
Phase 1: Homepage (Entity Home) tailored by path.
Phase 2: About page (story hub + timeline + proof links).
Phase 3: Blog architecture + categories + initial post generation.
Phase 4–5: Services, Resources, Contact.
Phase 6: Schema implementation and validation.
Phase 7: Geo-vertical grid + backlinks via profiles/associations/partner pages.
Phase 8: MAA loop (Metrics → Analysis → Action) for weekly iteration.

How to Use It

Here’s the simplest operational flow:

Copy the master prompt into your agent as the first instruction.
Replace the CONFIG values with the client’s real info.
Provide a portfolio folder link and (ideally) a mentions sheet.
Let the agent generate drafts and a TODO list for missing proof.
Only publish once launch blockers are resolved.

Where this prompt fits in the LSS system

This prompt is one part of the larger workflow:

Most people can’t run this stack by themselves.
This prompt is the building block the automation sits on.

Final Note

This master prompt gives you a repeatable operating system for building personal brand sites that behave like entity-first, proof-driven knowledge hubs with schema and internal linking designed to support long-term search visibility.

If you want to use it, grab the article URL, paste the prompt into your agent, fill the CONFIG, and feed it real proof.

One-Paste Master Prompt — Personal Brand Website (Entity‐Home + Knowledge Panel)