Author name: Dylan Haugen

Dylan Haugen is the co-founder of Local Service Spotlight, working alongside Dennis Yu to help local business owners amplify their reputations through structured storytelling and digital proof. With a background in content creation and professional dunking, Dylan brings a creator’s mindset to every project—transforming real customer experiences into videos, articles, and proof assets that build trust online. He leads initiatives focused on personal branding, SEO, and AI systems that help service professionals get recognized for the quality work they already do.

AI For Contractors

AI For Contractors: What’s Real, What’s Fake, And What Actually Works

Dylan Haugen / December 31, 2025

If you’re a contractor, you’ve probably been hit with the same pitch from ten different directions: “AI will handle your […]

Reputation & Knowledge Panels, Training & Tutorials

How Dylan Haugen & Jack Wendt Use AI to Build Authority Through Google’s Knowledge Graph

Dylan Haugen / November 16, 2025

When Jack Wendt and I spoke at DigiMarCon Las Vegas 2025, our goal wasn’t just to teach marketing tactics —

Entrepreneur Spotlights

Damon Burton on What Actually Works in SEO for Local Service Companies

Dylan Haugen / November 9, 2025

Damon Burton runs SEO National. He’s been at it for 18 years, built the business without paid ads, and works

Reputation & Knowledge Panels

From Rocks to Recognition: Build Your Personal Brand & Earn a Google Knowledge Panel

Dylan Haugen / November 1, 2025

Transforming a personal brand from a scattered jumble of content into a coherent, Google-friendly “Google knowledge panel” isn’t magic; it’s

Personal Brand Websites

Your Personal Brand Site on Our Platform Now Sends Email From Your Own Domain

Dylan Haugen / October 28, 2025

When someone fills out a form on your personal brand site—whether it’s a contact request, coaching inquiry, or collaboration opportunity—the