Tag: Local Service Business

Why Most Local SEO Doesn’t Work — And What Real Contractors Are Doing Instead

By Dennis Yu Excerpt adapted from a live Local Service Spotlight workshop with contractors across Florida and Indiana, where they discussed a real alternative for “Local SEO”. The End of “Fake SEO” For years, local service professionals — plumbers, roofers, landscapers, and HVAC owners — have been told that ranking on Google depends on “doing… Continue reading Why Most Local SEO Doesn’t Work — And What Real Contractors Are Doing Instead

Mindset Shifts for Local Service Success: Insights from the Dolomites with Dennis Yu

Introduction While hiking a via ferrata in Italy’s Dolomites, Local Marketing Secrets host Danny Leibrandt sat down with digital‑marketing veteran Dennis Yu for a raw conversation about the mindset required to grow a local service business. They explore why fear and self‑sabotage hold many entrepreneurs back, why public speaking (in any format) is essential for building trust,… Continue reading Mindset Shifts for Local Service Success: Insights from the Dolomites with Dennis Yu

Bloomington’s Tree Guy: Turning Sweat into Spotlight

You might think social media clout is everything these days, but Bloomington’s Tree Guy shows you don’t need a massive following to succeed. For years, this tree and landscape specialist has been clocking 80–100 hour weeks in Bloomington, Indiana — literally climbing trees, removing stumps, and going the extra mile to take care of customers.… Continue reading Bloomington’s Tree Guy: Turning Sweat into Spotlight

Mortgage Maestro Spotlight: Meet Michael Houg – Plymouth, MN’s First-Time Home Loan Hero

In this Local Service Spotlight interview, we sit down with Michael Houg, a mortgage broker based in Plymouth, Minnesota with MinnTrust Mortgage and father of Alex Houg. With over two decades of experience helping first-time home buyers, Michael talks about his laid-back approach (no suit and tie, just a polo), his love for Pizza Ranch… Continue reading Mortgage Maestro Spotlight: Meet Michael Houg – Plymouth, MN’s First-Time Home Loan Hero

Ardmor Windows & Doors Job Site Tour in Haverford, PA: Authentic Walk & Talk with the Crew

On a sunny day in Haverford, Pennsylvania, we visited Ardmor Windows & Doors to film a real-world window replacement job. Instead of staged photos or AI-generated graphics, we captured the crew in action — technicians on ladders, vans full of tools, and candid conversations with the sales manager and owner. The walk-and-talk format highlights how… Continue reading Ardmor Windows & Doors Job Site Tour in Haverford, PA: Authentic Walk & Talk with the Crew

Local Service Spotlight: Featuring Mike from Ardmor Windows and Doors – Real Stories That Connect

At Local Service Spotlight, we celebrate the real people behind local businesses. This story is all about Mike Patachio from Ardmor Windows and Doors and what he does for customers every day. By sharing his story, we shine a light on his expertise and link to Ardmor.com to pass some love and SEO juice back… Continue reading Local Service Spotlight: Featuring Mike from Ardmor Windows and Doors – Real Stories That Connect