Boost Top 3 5 Facebook Posts

Task Library

Identify the 3-5 best-performing organic Facebook posts and put paid budget behind them (SAE Stage 5), so money only ever amplifies proven content.

Category: Content Factory – Promote

Use this when the Post stage has been feeding the page for at least a couple of weeks and it's time to amplify – never boost unproven content.

Inputs

  • Facebook page with posts logged by the Post-stage skills, plus ad account access (plumbing verified per /digital-plumbing)
  • Page insights for the last 30 days
  • Warm audiences from SAE Stage 4 (custom audiences, lookalikes, engagers)

Steps

  1. Pull the last 30 days of organic posts and rank by the signals worth amplifying: engagement rate, video watch time, shares, and substantive comments – not raw reach.
  2. Select the top 3-5 only. Boosting everything is how budgets die; the 90% Greatest Hits principle applies to spend.
  3. Boost each winner at $1/day per ad set, targeting the warm audiences built in Stage 4 first.
  4. Let each boost run 7 days untouched – no panic edits; the system needs stable data.
  5. After 7 days, compare cost per result and engagement across the boosts. Kill the bottom 90% of what you're running; keep only clear winners.
  6. Scale winners gradually – increase budget no more than 2× per adjustment – and feed them into run-dollar-a-day-campaign-on-winning-content and execute-switch-boost-to-target-new-audiences.
  7. Log every boost (post, audience, spend, cost per result) so Stage 6 optimization has clean data.

Definition of done (QA checklist)

  • Exactly 3-5 posts boosted, each selected from ranked 30-day organic signal
  • Every ad set at $1/day, warm audiences first, run 7 full days before judgment
  • Bottom performers killed; winners scaled ≤2× per step
  • Boost log complete (post, audience, spend, cost per result) for Stage 6
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Worked example to document: Zach Peyton (Superior Fence & Rail) boosting top fence-content posts. Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/content-factory-promote/boost-top-3-5-facebook-posts.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

Scroll to Top