How to Convert Third Person Copy to First Person

Task Library

Create the missing definitive article – the process for rewriting personal brand website copy from third-person corporate voice into authentic first person (Medium-priority gap).

Category: Gaps & Tasks to Create

Use this when a personal brand site reads like a press release about its owner and no hub documents the rewrite process – this skill creates the definitive article that closes the gap. Priority: Medium.

Inputs

  • At least one real third-person-to-first-person site rewrite to document, with before/after copy
  • Every existing blitzmetrics.com article that touches voice, personal brand copy, or the first-person rule
  • WordPress access (Gutenberg), /blog-posting-guidelines, and the Nine Requirements checklist

Steps

  1. Identify the concept and gather every existing page touching first-person voice – the hub organizes them, it does not replace them.
  2. Write the definition (first two paragraphs): what first-person personal brand copy is – the owner speaking directly ("I help…", "my clients…") – what it is not (a VA or agency writing about the owner), and why it matters for trust and E-E-A-T.
  3. Document the complete process: inventory every page with third-person copy; rewrite rules (owner voice, I/my/me, keep facts, numbers, and proof intact); preserve testimonials as quotes while converting the framing copy; set the WordPress author to the site owner – not an admin or VA account; read the rewrite aloud for natural voice; QA against the /website-qa-audit Layer 2 check "Verify all pages written in first person".
  4. Link every real example of a converted site or page, each with a 1-2 sentence before/after note.
  5. Cross-link related definitive articles: /personal-brand, /website-qa-audit, /blog-posting-guidelines.
  6. Add the course/service CTA near the bottom.
  7. Set a short, memorable URL redirecting to the hub – never to the homepage or a case study.
  8. Add an above-the-fold visual: a before/after copy comparison (if a multi-step flow emerges, make it a clickable diagram).
  9. Add E-E-A-T: real rewrites with owner reactions and results – highest authority first.
  10. Publish as a Post in the Definitive Articles category (Gutenberg), then run the Meta-Article Prompt (/meta-article-prompt-template) for the companion meta-article.
  11. Flip the dashboard status from Gap (Red) and update this skill's definitive_article field to the live short URL.

Definition of done (QA checklist)

  • Article meets all Nine Requirements, including the above-the-fold visual and E-E-A-T section
  • Published as a Post in the Definitive Articles category via the standard block editor
  • Complies with Blog Posting Guidelines (title <60 chars, meta <160, keyword in first paragraph, no stock images, no AI-fluff)
  • Companion meta-article published and linking up to the new hub
  • This skill.md updated from GAP to the live short URL
  • Linked back to related hubs: /personal-brand, /website-qa-audit, /blog-posting-guidelines

Example(s)

  • Example needed – run the Meta-Article Prompt after first publish; /meta-article-prompt-template (29 linked examples) is the model.
  • The /website-qa-audit first-person check is the QA mirror this article must satisfy.

File in the zip: skills/gaps-to-create/how-to-convert-third-person-copy-to-first-person.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

Scroll to Top