Gct Goals Content Targeting

Task Library

Define Goals, Content, and Targeting for every campaign and page before launch, so what you're trying to achieve, what you'll say, and who will see it are aligned and written down.

Category: Strategy & Measurement

Use this when any campaign, page, or piece of content is about to launch – or when one is underperforming and you suspect the goal, message, and audience were never aligned.

Inputs

  • The business outcome this asset must serve (lead, sale, booking, authority)
  • Available content and proof assets (videos, testimonials, articles)
  • Audience knowledge: who buys, who influences, existing custom audiences

Steps

  1. Define the triangle: Goals (the measurable business outcome), Content (the message and creative that earns it), Targeting (the specific people who see it). Every campaign and page gets all three, in that order.
  2. Goals: write one numeric goal tied to revenue or pipeline (e.g., target CPA, leads/month, ROAS) – not vanity reach. If you can't state the number, stop here.
  3. Content: choose or produce content that proves the goal's promise – real customer questions answered, real results shown. Greatest hits before new experiments (90/10 rule).
  4. Targeting: name the exact audience – funnel level (cold/warm/conversion), custom audiences, lookalikes, or search intent – and confirm the content actually speaks to those people.
  5. Run the alignment check: read G, C, and T aloud as one sentence – "We will achieve [Goal] by showing [Content] to [Targeting]." If the sentence is absurd, fix the weak corner before spending.
  6. Document the GCT in the campaign/page brief so the MAA cycle can later judge performance against the stated goal, not a retrofitted one.
  7. Measure it: in each MAA review, mark whether misses were a G, C, or T failure – that classification drives the fix.

Definition of done (QA checklist)

  • A written, numeric Goal exists for the asset
  • Content is named and demonstrably supports the goal (proof, not claims)
  • Targeting is specific: funnel level plus audience definition
  • The one-sentence G-by-C-to-T alignment check reads true
  • GCT brief stored where the weekly MAA report can reference it
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run. (The hub at /nine-triangles links live examples; pull the closest match into this slot.)

File in the zip: skills/strategy-measurement/gct-goals-content-targeting.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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