Task Library
Audits all site imagery to confirm photos are real – the owner, their team, their work – because stock photography destroys the authenticity a personal brand runs on.
Category: Website QA Audit
Use this when running Layer 2 (Content Architecture Checks) of the Website QA Audit – visitors and Google both recognize stock photos, and both discount them.
Inputs
- Site URL plus a full page list (XML sitemap or crawl export)
- Google Images reverse search (or TinEye) for verifying suspect photos
- The owner's confirmation of which photos are genuinely theirs
- The audit report/spreadsheet for logging results
Steps
- Scroll every page and inventory the imagery; flag the stock tells – generic handshakes, polished models in headsets, watermark remnants, perfect-but-placeless offices.
- Reverse-search each suspect image with Google Images or TinEye; a photo appearing on dozens of unrelated sites is stock.
- Confirm the remaining photos are genuinely the owner's: their face, team, jobsite, clients, or screenshots of their actual work.
- Check the blog separately – featured images are where stock sneaks in post by post (see /blog-posting-guidelines Step 8: real photos only).
- For every confirmed stock image, specify the real replacement to capture (for example, a phone photo of the owner on an actual job).
- Log each image's verdict and the replacement list in the audit report.
Definition of done (QA checklist)
- Zero stock images remain on any audited page – every photo verified as real via reverse search or owner confirmation
- Each removed stock image has a named real replacement queued
- Image verdicts logged in the audit report, linked back to /website-qa-audit
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/website-qa-audit/ensure-no-stock-images-used.md. Download the Task Library zip.
Index: Task Library. Article guidelines.