Task Library
Confirms social proof sections show real photographic evidence – client photos, job results, event shots – not text-only claims that anyone could type.
Category: Website QA Audit
Use this when running Layer 2 (Content Architecture Checks) of the Website QA Audit – text-only proof is just a claim; photos make it evidence.
Inputs
- Site URL with the social proof sections identified (testimonials, results, logos, press, reviews)
- The no-stock verification method (reverse image search) from earlier checks
- The audit report/spreadsheet for logging results
Steps
- Locate every social proof element on the site: testimonial blocks, results/case-study sections, client logo strips, press mentions, review embeds.
- For each, record whether it includes a real photo or visual artifact – client headshot, before/after job photo, screenshot of an actual review or analytics result, event photo.
- Fail any social proof section that is text-only (quotes with no faces, claims with no captures).
- Verify the photos are real: reverse-search suspect headshots; a "client" who appears on stock sites fails the section.
- Confirm visuals match the claim – a review screenshot must show the named platform and reviewer, a results image must show the metric claimed.
- Log each social proof element, its visual evidence, and verdict in the audit report.
Definition of done (QA checklist)
- Every social proof section includes at least one real photo or screenshot artifact – zero text-only proof blocks
- All proof photos verified non-stock and consistent with the claims they support
- Element-by-element verdicts logged in the audit report, linked back to /website-qa-audit
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/website-qa-audit/verify-social-proof-photos-present.md. Download the Task Library zip.
Index: Task Library. Article guidelines.