Task Library
Audits every page's meta description for the under-160-character limit and keyword relevance so search snippets display fully and earn the click.
Category: Website QA Audit
Use this when running Layer 2 (Content Architecture Checks) of the Website QA Audit – the meta description is the ad copy that wins or loses the click in search results.
Inputs
- WordPress admin access with RankMath active (or a Screaming Frog crawl export of meta descriptions)
- Each page's focus keyword for the relevance check
- The audit report/spreadsheet for logging results
Steps
- Crawl the site with Screaming Frog (or export via RankMath) to get every meta description and its character count in one table.
- Flag every description over 160 characters (truncates in results) and every page with no description at all (Google improvises one).
- Confirm each description contains or closely matches the page's focus keyword – Google bolds the match, which lifts click-through.
- Read each one as ad copy: it should state what the page delivers and for whom, not restate the title or read as filler.
- Flag duplicate descriptions across pages – each page needs its own.
- Log every failure with page URL, current description, and character count in the audit report.
Definition of done (QA checklist)
- 100% of indexed pages have a unique meta description of 160 characters or fewer
- Every description includes or closely matches the page's focus keyword
- Full description table logged in the audit report, linked back to /website-qa-audit
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/website-qa-audit/check-meta-description-under-160-chars.md. Download the Task Library zip.
Index: Task Library. Article guidelines.