Claim and Brand Facebook Page

Task Library

Put the Facebook business page under the owner's control with correct admin structure, real branding, and NAP that matches the canon.

Category: Digital Plumbing

Use this when the Facebook page is unclaimed, controlled by an ex-employee or old agency, duplicated, unbranded, or showing stale business info.

Inputs

  • Business owner's personal Facebook profile (pages are controlled through real profiles/Business Manager)
  • Canonical NAP record, real cover photo, and logo or owner headshot
  • Client's Meta Business Manager (create one if none exists – it also owns the pixel and ad account)

Steps

  1. Search Facebook for the business name. Identify the real page plus any duplicates or auto-generated unofficial pages; claim or merge/report duplicates so one page remains.
  2. Fix control first: the owner's profile gets Full control of the page. Agencies and VAs get task-level access through Business Manager – never sole admin. Remove ex-employees.
  3. Connect the page to the client's Business Manager (prerequisite for the pixel and Dollar a Day).
  4. Set the page name and username/handle to match the business entity exactly, per the canonical NAP.
  5. Brand it real: profile photo (logo, or headshot for personal brands), real cover photo from the business – no stock.
  6. Complete the About section: canonical NAP, hours matching GBP, website link, and a first-person description of who the business serves.
  7. Verify from a logged-out browser: correct name, photos, phone, address, and site link all render publicly.

Definition of done (QA checklist)

  • Exactly one page exists for the business; duplicates merged or reported
  • Owner holds Full control; no ex-employee or unknown admins; agency on task access via Business Manager
  • Page name and handle match the business entity; About shows canonical NAP + working site link
  • Profile and cover photos are real brand assets, no stock
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/digital-plumbing/claim-and-brand-facebook-page.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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