Content Strategy 90 Greatest Hits 10 New

Task Library

Allocate 90% of content and promotion effort to proven greatest hits and 10% to new experiments, so budget follows evidence instead of novelty.

Category: Strategy & Measurement

Use this when the team keeps producing brand-new content while proven winners sit unpromoted – or when planning any content/ad calendar.

Inputs

  • Performance data for existing content: engagement, watch time, rankings, conversions
  • The full content inventory (videos, posts, articles, ads) with metrics attached
  • Next period's content/promotion calendar and budget

Steps

  1. Define the split: 90% of effort goes to greatest hits – content already proven by engagement, rankings, or conversions; 10% goes to new experiments that might become future hits.
  2. Rank the content inventory by real signals (engagement rate, watch time, shares, organic rankings, leads) and mark the top performers as the greatest-hits pool.
  3. Spend the 90%: re-boost winners (see /dad), repurpose them into new formats through the Content Factory (/content-factory), refresh and enhance the existing articles on the SEO Tree (/seo-tree) instead of writing thin new ones.
  4. Spend the 10%: schedule a small, fixed slice of net-new topics – pulled from the Topic Wheel – as deliberate experiments with $1/day-scale stakes.
  5. Promote graduates: when an experiment outperforms the pool median, move it into the greatest-hits pool and give it 90%-tier distribution.
  6. Measure it: in the monthly review, check the actual effort/budget split and compare results of hits vs experiments in the MAA report; drift toward 50/50 means the rule has broken.

Definition of done (QA checklist)

  • Greatest-hits pool documented with the metric evidence for each piece
  • Next period's calendar shows roughly 90/10 effort and budget allocation
  • Every greatest hit has an active distribution action (boost, repurpose, or refresh)
  • Experiments are capped, tracked, and reviewed for promotion into the pool
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run. (The hub at /nine-triangles links live examples; pull the closest match into this slot.)

File in the zip: skills/strategy-measurement/content-strategy-90-greatest-hits-10-new.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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