Task Library
Cut 15-60 second clips from the videos and publish platform-native social posts that point back to the brand site.
Category: Personal Branding
Use this when videos are processed and the brand's social profiles need a steady feed – Phase 2 (Content Production).
Inputs
- Source videos (and their blog post URLs) from the Content Factory
- Access to the brand's LinkedIn, Facebook, Instagram, YouTube, and Twitter/X accounts
- A captioning/clipping tool
Steps
- Pull the strongest 15-60 second moments from each video – a complete answer, a sharp claim, or a story beat. One idea per clip.
- Cut clips with burned-in captions (most social video plays muted); keep the person's face and voice on screen – the clip is building the person's entity, not a faceless page.
- Write platform-native copy for each post: professional framing on LinkedIn, conversational on Facebook, visual-first on Instagram, hook-led post or thread on Twitter/X, keyword-led title on YouTube/Shorts.
- Post natively on each platform – no cross-posted watermarks – and tag any person or company mentioned.
- Link each post back to the entity home or its related blog article per the entity-linking decision tree (/entity-linking).
- Log engagement signals (watch time, shares, comments) per clip – the winners feed create-dollar-a-day-ad-creatives-from-best-content.
Definition of done (QA checklist)
- Clips are 15-60 seconds, one idea each, captioned
- Copy written per platform, not duplicated verbatim across platforms
- Every post links back to yourname.com or its article via the decision tree
- Engagement tracked per clip so winners can be amplified
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/personal-branding/create-social-content-from-video-clips.md. Download the Task Library zip.
Index: Task Library. Article guidelines.