Establish Entity Identity

Task Library

Lock one consistent name, domain, and headshot across the entire web so Google can reconcile a single entity worthy of a Knowledge Panel.

Category: Personal Branding

Use this when opening Phase 4 (Knowledge Panel) – the consistency audit everything else in the phase depends on.

Inputs

  • The canonical name string, yourname.com, and the canonical headshot
  • Full inventory of everywhere the person appears online: profiles, GBP, press, podcasts, speaker pages, directories
  • The Person schema currently live on the entity home

Steps

  1. Confirm the canonical identity triplet: one name spelling, one domain (yourname.com), one current headshot. Every decision in this skill enforces those three.
  2. Sweep the web for the person: every profile, bio, directory listing, press mention, podcast page, and speaker page. List each with its name spelling, photo, and link target.
  3. Fix drift everywhere it is found: variant spellings, old headshots, outdated bios, dead links. Retire or redirect abandoned profiles – fragments split the entity signal.
  4. Verify the entity home still answers who / what / why-trust and remains the page every property points back to.
  5. Check the Person schema name, image, and url match the canonical triplet exactly, and that sameAs covers all live properties (implement-technical-schema-markup handles the full upgrade).
  6. Re-run this audit quarterly – identity drift is the most common reason a panel never forms or shows wrong facts.

Definition of done (QA checklist)

  • One name spelling, one domain, one current headshot across every property found in the sweep
  • No live duplicates, abandoned variants, or outdated photos remain
  • Schema matches the canonical triplet; sameAs current
  • Quarterly re-audit scheduled
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Harry Gold (harryjgold.com) and Cam Hazzard (camhazzard.com) – both brands anchor the exact personal name as domain and entity, the consistency pattern this skill enforces.

File in the zip: skills/personal-branding/establish-entity-identity.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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