Task Library
Map every marketing activity into the three funnel levels – Audience, Engagement, Conversion – so each campaign, post, and metric is judged at the stage it actually serves.
Category: Strategy & Measurement
Use this when campaigns or content are being judged by the wrong numbers – e.g., demanding sales from a cold-audience video – and you need every activity mapped to its funnel stage.
Inputs
- Inventory of all active marketing: campaigns, boosted posts, content, email
- Access to platform metrics (reach, engagement, conversion events)
- Goals and target CPA/ROAS from the GCT triangle (the Goals corner)
Steps
- Define the three levels: Audience (cold reach – people who don't know you yet), Engagement (warm – they watch, click, comment, follow), Conversion (they opt in, book, or buy).
- List every active campaign, post, and page, and assign each to exactly one level based on the job it does, not the result you wish it produced.
- Assign the right primary metric per level: Audience = reach/CPM and video views; Engagement = engagement rate and watch time; Conversion = leads, CPA, ROAS.
- Check coverage: if any level is empty, the funnel leaks – cold traffic with no warm follow-up, or conversion asks with no audience feeding them.
- Sequence content cold → warm → conversion so each level feeds the next (see /dad for audience sequencing mechanics).
- Measure it: report performance level-by-level in the weekly MAA report instead of one blended number, and re-map the inventory monthly.
Definition of done (QA checklist)
- Every active campaign and content piece assigned to exactly one funnel level
- Each level has a named primary metric and a current baseline
- No empty level – or a documented plan to fill it
- Weekly MAA report shows performance per level, not blended
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run. (The hub at /nine-triangles links live examples; pull the closest match into this slot.)
File in the zip: skills/strategy-measurement/funnel-levels-audience-engagement-conversion.md. Download the Task Library zip.
Index: Task Library. Article guidelines.