Task Library
Earn press mentions in recognized publications and media outlets – third-party proof for the entity and fuel for the Knowledge Panel.
Category: Personal Branding
Use this when the brand has authority assets (podcasts, talks, results) and needs recognized press – Phase 3 (Authority Building). This task has no definitive article yet; flag the gap on every run.
Inputs
- Target list of recognized publications the person's buyers – and Google – trust (industry trades, business press, local media)
- Press kit: canonical bio, headshot, evidenced credentials, links to prior features and best content
- Newsworthy material: data, results, a contrarian position, or a timely expert take
Steps
- Build the target list: publications that cover the person's industry, ranked by recognition and editorial standards – recognized outlets are exactly the validation Google weighs.
- Assemble the press kit from existing assets: canonical bio and headshot, credentials with evidence, and prior podcast or speaking features as social proof.
- Create reasons to be covered: original data or client results, a defensible contrarian take pulled from the one-minute videos, or news (a talk, a launch, a milestone).
- Pitch specific story angles to specific journalists, and answer journalist source requests fast with quotable, evidence-backed responses.
- Warm targets where useful by running Dollar a Day at journalists and media per /dad before and after the pitch.
- When published: verify the exact canonical name is used, request a link to yourname.com where editorially possible, add the piece to the brand site's press section, and log it in the validation inventory for Phase 4.
- Flag the missing hub: this task's definitive article is a GAP – note it on the Gaps & Tasks to Create list so the hub gets written.
Definition of done (QA checklist)
- At least one new mention in a recognized publication this cycle
- Mention uses the exact canonical name; link to yourname.com requested (secured where editorially possible)
- Press section and validation inventory updated
- Missing definitive article flagged on the gaps list
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/personal-branding/get-mentioned-in-publications.md. Download the Task Library zip.
Index: Task Library. Article guidelines.