How to Install and Configure GTM

Task Library

Create the missing definitive article – a step-by-step guide to installing and configuring a Google Tag Manager container on any website (High-priority gap; also closes the open Digital Plumbing GTM task).

Category: Gaps & Tasks to Create

Use this when an agent or operator needs the GTM install SOP and finds no hub – this skill creates the definitive article that closes the gap. Priority: High.

Inputs

  • At least one real GTM container installation to document: screenshots, decisions, gotchas
  • Every existing blitzmetrics.com article that mentions GTM – the hub organizes them, it does not replace them
  • WordPress access (Gutenberg block editor) and /blog-posting-guidelines open
  • The Nine Requirements checklist from the Task Library Standard

Steps

  1. Identify the concept and collect every existing page mentioning GTM – these become organized spokes, never competitors.
  2. Write the definition (first two paragraphs): what GTM is – a container that lets you add tracking without editing code – what it is not, and who needs it.
  3. Document the complete process, detailed enough to follow without further instruction: create the GTM account and container; install the container snippet site-wide so it loads on every page; publish the container; verify it fires on every page (mirroring the /website-qa-audit Layer 1 check); hand off so future tags ship without code edits.
  4. Link every real example of an install – each with a 1-2 sentence note on why it is relevant.
  5. Cross-link related definitive articles: /digital-plumbing (GTM is core plumbing) and /website-qa-audit (the verification layer).
  6. Add the course/service CTA near the bottom – never as the core content.
  7. Set a short, memorable URL redirecting to the hub – never to the homepage or a case study.
  8. Add an above-the-fold clickable diagram of the install flow (multi-step concept, so the diagram is required and must be visible without scrolling).
  9. Add E-E-A-T: real install results, practitioner testimonials, talks or media – highest authority first.
  10. Publish as a Post in the Definitive Articles category (Gutenberg, not a page builder), then run the Meta-Article Prompt (/meta-article-prompt-template) to document how the article was built.
  11. Flip the dashboard status from Gap (Red), then update this skill's definitive_article field and the Digital Plumbing task "Install Google Tag Manager container" to point at the new hub.

Definition of done (QA checklist)

  • Article meets all Nine Requirements (definition, complete process, every example, cross-links, CTA, guidelines compliance, short URL, above-the-fold diagram, E-E-A-T)
  • Published as a Post in the Definitive Articles category via the standard block editor
  • Complies with Blog Posting Guidelines (title <60 chars, meta <160, keyword in first paragraph, no stock images, no AI-fluff)
  • Companion meta-article published and linking up to the new hub
  • This skill.md and the related Digital Plumbing gap task updated from GAP to the live short URL
  • Linked back to related hubs: /digital-plumbing, /website-qa-audit

Example(s)

  • Example needed – run the Meta-Article Prompt after first publish; /meta-article-prompt-template (29 linked examples) sets the bar for example volume.
  • /internal-linking is the model hub that ships with its own skill file for AI agents – copy its pattern.

File in the zip: skills/gaps-to-create/how-to-install-and-configure-gtm.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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