How to Run the Ai Business Audit

This page is a worked example (a leaf). The canonical for how we audit is How we audit.

Task Library

Create the missing definitive article – the SOP for using AI tools to audit a business's digital presence systematically across plumbing, content architecture, and authority (Medium-priority gap).

Category: Gaps & Tasks to Create

Use this when audits are being run inconsistently because no hub defines the AI Business Audit – this skill creates the definitive article that closes the gap. Priority: Medium.

Inputs

  • At least one real AI-driven business audit to document end to end: prompts/workflow used, raw findings, the delivered fix list
  • Every existing blitzmetrics.com article that mentions auditing a digital presence
  • The three-layer structure of /website-qa-audit (plumbing, content architecture, authority & trust) as the audit's backbone
  • WordPress access (Gutenberg), /blog-posting-guidelines, and the Nine Requirements checklist

Steps

  1. Identify the concept and gather every existing audit-related page – the hub organizes them, it does not replace them.
  2. Write the definition (first two paragraphs): what the AI Business Audit is – AI agents systematically checking a business's digital presence – what it is not (a one-click magic report), and who it serves.
  3. Document the complete process: scope the business and collect access/URLs; run the audit layer by layer, mirroring the three /website-qa-audit layers – digital plumbing (GTM, GA4, pixel, schema, HTTPS, speed – /digital-plumbing), content architecture (SEO Tree fit, internal links, first-person voice, on-page SEO), and authority & trust (E-E-A-T, attributed testimonials, verified profiles); record the exact AI prompts and workflow used so the audit is repeatable; score findings and produce a prioritized fix list; hand results into the MAA loop (/maa) so fixes get measured.
  4. Link every real example of a completed audit, each with a 1-2 sentence relevance note.
  5. Cross-link related definitive articles: /website-qa-audit, /digital-plumbing, /seo-tree, /maa.
  6. Add the course/service CTA near the bottom.
  7. Set a short, memorable URL redirecting to the hub – never to the homepage or a case study.
  8. Add an above-the-fold clickable diagram of the audit flow: scope → three layers → score → fix list → MAA.
  9. Add E-E-A-T: real audits with named businesses and outcomes, practitioner testimonials – highest authority first.
  10. Publish as a Post in the Definitive Articles category (Gutenberg), then run the Meta-Article Prompt (/meta-article-prompt-template) for the companion meta-article.
  11. Flip the dashboard status from Gap (Red) and update this skill's definitive_article field to the live short URL.

Definition of done (QA checklist)

  • Article meets all Nine Requirements, including the above-the-fold audit-flow diagram
  • The documented process is repeatable: prompts/workflow included, not just described
  • Published as a Post in the Definitive Articles category via the standard block editor
  • Complies with Blog Posting Guidelines (title <60 chars, meta <160, keyword in first paragraph, no stock images, no AI-fluff)
  • Companion meta-article published and linking up to the new hub
  • This skill.md updated from GAP to the live short URL; linked back to /website-qa-audit, /digital-plumbing, /maa

Example(s)

  • Example needed – run the Meta-Article Prompt after first publish; /meta-article-prompt-template (29 linked examples) is the model.
  • /website-qa-audit is the closest finished hub – its 36 checks are the manual ancestor of this AI-run audit.

File in the zip: skills/gaps-to-create/how-to-run-the-ai-business-audit.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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