Replace Ai Looking Content with Real Eeat

Task Library

Rewrite generic AI-generated pages with real experience, named examples, and third-party proof so every page demonstrates E-E-A-T instead of merely claiming expertise.

Category: SEO & Content Architecture

Use this when pages read like they could be about anyone – generic claims, no named people or results, stock imagery, no first-person experience.

Inputs

  • List of suspect pages (from a content audit or the /website-qa-audit Layer 2-3 checks)
  • The proof file: real client results, screenshots of actual work, named testimonials with headshots, podcast/conference/media appearances
  • Edit access and /blog-posting-guidelines open

Steps

  1. Audit page by page for AI tells: generic claims with no named people or numbers, AI-fluff phrases, stock images, third-person corporate voice on a personal brand site, full-viewport walls of text.
  2. Build the proof file for each flagged page: actual results with numbers, real screenshots, testimonials with full attribution, talks, podcasts, and press.
  3. Rewrite in first person with specific experience – what you did, for whom, what happened – in plain language and active voice.
  4. Replace every stock image with a real photo or real screenshot, each with descriptive alt text.
  5. Add third-party endorsements, highest authority first – this is Requirement 9, the E-E-A-T layer of a definitive article.
  6. Re-run the page against /blog-posting-guidelines (no AI-fluff phrases, no stock images) and the /website-qa-audit Layer 2-3 checks (first-person voice, evidenced achievements, attributed testimonials).
  7. Log before/after in the MAA loop (/maa) so the rewrite's ranking and traffic impact is measurable.

Definition of done (QA checklist)

  • Zero stock images and zero AI-fluff phrasing on the rewritten pages
  • Every claim of expertise or results is evidenced, not just asserted
  • First-person voice throughout (personal brand sites)
  • Endorsements present, ordered highest-authority first
  • Complies with Blog Posting Guidelines; linked back to /seo-tree and relevant siblings

Example(s)

  • Example needed – run the Meta-Article Prompt (/meta-article-prompt-template) after the first before/after rewrite.

File in the zip: skills/seo-content-architecture/replace-ai-looking-content-with-real-eeat.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

Scroll to Top