Task Library
Chain audiences cold → engagement → warm → conversion so $1/day viewers are remarketed down the funnel instead of being pitched on first touch.
Category: Dollar a Day Campaigns
Use this when individual ad sets are winning and it's time to connect them into a funnel – most ad waste comes from showing the offer to strangers.
Inputs
- Proven cold creatives (one-minute videos, organic winners) and warm proof content (client stories, testimonials, WHY video)
- Custom audiences live and populating (video viewers, engagers, site visitors)
- The funnel levels from Nine Triangles: Audience → Engagement → Conversion
Steps
- Assign every active creative a funnel level – cold (awareness), warm (engagement/trust), or conversion (offer). A creative without a level is a creative without a job.
- Cold stage: run $1/day one-minute videos and proven winners to interest/geo layers. The goal is cheap genuine attention – video views and engagement – never the sale.
- Harvest the cold stage into audiences: video viewers (weight toward higher-percentage viewers), page engagers, site visitors. The real product of cold ads is these custom audiences.
- Warm stage: retarget those engagers at $1/day with deeper proof – client stories, testimonials, the WHY video. Familiarity first, credibility second.
- Conversion stage: only the warm audience sees the offer – quote, consult, booking, lead form – plus remarketing to recent landing-page abandoners. Strangers never see the pitch.
- Keep the stages clean with exclusions: warm audiences excluded from cold prospecting, converters excluded from conversion ads. Leaky stages double-spend.
- Read the funnel weekly with MAA, one metric per stage: cost per view (cold), cost per engaged visitor (warm), cost per lead/sale (conversion). Fix the stage that breaks – not the whole funnel.
Definition of done (QA checklist)
- Every active creative assigned a funnel level; no offer creative targeting cold audiences
- Custom audiences chained cold → warm → conversion with exclusions in place
- $1/day per ad set maintained at every stage until a winner earns scaling
- Stage-level metrics reviewed weekly with one corrective action named
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run (candidate: a local-service funnel – answer video → testimonial retarget → quote offer – with stage costs).
File in the zip: skills/dollar-a-day/sequence-content-from-awareness-to-conversion.md. Download the Task Library zip.
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