Set Up Tiktok Campaigns

Task Library

Configure TikTok ads through the six-part Dollar a Day sequence – plumbing, goals, content, targeting, amplification, optimization – using native vertical video that already won.

Category: Dollar a Day Campaigns

Use this when the brand's buyers are on TikTok and you have raw, native-feeling vertical video with proven signal – the platform punishes anything that smells like an ad.

Inputs

  • TikTok Business account with admin owned by the business owner
  • Proven native vertical videos (organic TikTok winners, or one-minute videos that won elsewhere)
  • Target cost per result and budget envelope from GCT

Steps

  1. Plumbing – set up the TikTok Business account and install the TikTok pixel with events on the actions that matter; fire a test event before any spend.
  2. Goals – write the GCT: goal level (views/engagement cold, leads warm), target cost per result, and the weekly budget envelope.
  3. Content – use native vertical one-minute videos that already earned signal. Raw and unscripted outperforms produced; never upload content carrying another platform's watermark.
  4. Targeting – layer location, age, interests/behaviors, and custom audiences (engagers, site traffic) into discrete ad groups, one variable apart, mirroring the standard audience grid.
  5. Amplification – run minimum viable spend per ad group. TikTok enforces higher daily minimums than Meta's $1, so treat the platform minimum as your "dollar": smallest spend, many simultaneous tests, 7 days untouched.
  6. Optimization – weekly MAA: cost per result, watch time, engagement per ad group; kill losers, scale winners ≤2× per adjustment, switch winning creative to new audience segments.
  7. Feed TikTok winners back into the cross-platform library – a TikTok winner is a candidate for FB/IG and YouTube boosts, and vice versa.

Definition of done (QA checklist)

  • Pixel installed and verified with a test event; account owned by the business owner
  • GCT documented; only proven, native, watermark-free vertical video promoted
  • Ad groups layered one variable apart at the platform-minimum budget, 7 days untouched
  • Weekly MAA running with kill/scale/switch verdicts logged; winners shared to the cross-platform library
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run (candidate: a local-service brand testing two native videos across three ad groups at platform-minimum spend).

File in the zip: skills/dollar-a-day/set-up-tiktok-campaigns.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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