Task Library
Complete Stage 1 of the Social Amplification Engine – Facebook Ads account, Google Ads linked via MCC, and Google Analytics – so every later stage runs on verified tracking instead of guesses.
Category: Strategy & Measurement
Use this when onboarding any brand into the Social Amplification Engine – Stage 1 always runs first, because amplifying before plumbing means paying for traffic you can't measure.
Inputs
- Admin access to (or authority to create) the brand's Facebook Business Manager and ad account
- Access to the BlitzMetrics/agency Google Ads MCC (manager account) for client linking
- Admin access to the website to install and verify analytics
Steps
- Set up the Facebook Ads foundation: ad account inside Business Manager owned by the business (not an employee's personal account), with agency access granted as partner – ownership stays with the client.
- Link Google Ads via MCC: connect the client's Google Ads account under the manager account so campaigns, billing, and access are managed centrally without password sharing.
- Install Google Analytics on every page of the site, with conversion events defined for the actions that matter (lead form, call, purchase) – a pageview-only install is not plumbing.
- Verify the pipes before any spend: fire a test conversion and confirm it appears in each platform; broken or duplicate firing found now costs minutes, found in Stage 5 it costs the budget.
- Document who owns and who has access to each asset (ad accounts, analytics property) in the client record – plumbing includes knowing where the valves are.
- Gate progression: do not start Stage 2 (Goals) until every check above passes; the SAE stages run in order for a reason.
Definition of done (QA checklist)
- Facebook ad account live in client-owned Business Manager with correct agency partner access
- Google Ads account linked under the MCC
- Analytics installed site-wide with conversion events defined
- Test conversion fired and verified in each platform (no missing or duplicate events)
- Asset ownership and access documented
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run. (The hub at /social-amplification links live examples; pull the closest match into this slot.)
File in the zip: skills/strategy-measurement/stage-1-plumbing-fb-ads-google-ads-analytics.md. Download the Task Library zip.
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