Stage 3 Content Endorsements Why Video 3×3 Grid Library

Task Library

Complete Stage 3 of the Social Amplification Engine – assemble endorsements, produce the WHY video and 3×3 video grid, and organize everything into a Content Library ready to amplify.

Category: Strategy & Measurement

Use this when Stages 1-2 are done and the engine needs its fuel – the proof, story, and topic videos that Stages 4-5 will target and amplify.

Inputs

  • Stage 2 goals doc (the mission/WHY scripts the WHY video)
  • The completed Topic Wheel (HOW spokes and WHAT items map directly onto the 3×3 grid)
  • Contactable sources of proof: happy clients, peers, mentors, press mentions

Steps

  1. Collect endorsements: gather testimonials and third-party validation, highest authority first – recognized names, media, and documented client results carry more weight than volume alone. Get each as video where possible, written with name/title/photo otherwise.
  2. Produce the WHY video (~3 minutes): the owner tells the mission from Stage 2 – why they do this work, who it's for, with a story that proves it. Unscripted and real beats polished; this is the anchor asset for cold audiences.
  3. Build the 3×3 grid: nine one-minute videos covering the brand's core topics – three columns (e.g., WHY/HOW/WHAT, mirroring the Topic Wheel rings) by three rows, so every funnel level has native content. Record phone-style per /one-minute-video-guide.
  4. Organize the Content Library: every raw and processed asset (videos, endorsements, articles, clips) in one structured, shared location with consistent naming – Stage 5 boosting fails when nobody can find the winning asset.
  5. Process the best pieces through the Content Factory (/content-factory) so each video also exists as an article, clips, and posts before amplification starts.
  6. Gate progression: do not start Stage 4 targeting until the WHY video, at least nine grid videos, and a populated Content Library exist.

Definition of done (QA checklist)

  • Endorsements collected and filed, ordered by authority, with attribution
  • WHY video produced and consistent with the Stage 2 mission
  • 3×3 grid complete: nine one-minute videos covering the core topics
  • Content Library organized, named consistently, and accessible to the team
  • Top assets processed into multiple formats via the Content Factory
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run. (The hub at /social-amplification links live examples; pull the closest match into this slot.)

File in the zip: skills/strategy-measurement/stage-3-content-endorsements-why-video-3x3-grid-library.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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