Step 3 Watch Video and Identify Gct

Task Library

Watch the full video and pin down Goals, Content, and Targeting – in that order – so every downstream writing decision serves a defined purpose (Blog Posting Guidelines Step 3).

Category: Content Factory – Process

Use this when the transcript is verified (Step 2 complete) and before a single word of the article is outlined or written.

Inputs

  • The full video and verified transcript in Descript
  • The brand's mission and 90-day goals (from SAE Stage 2) for Goal alignment
  • The Topic Wheel entry this video came from, if logged
  • A working doc for the article (where the GCT statement will live)

Steps

  1. Watch the ENTIRE video, not a skim – tone, emphasis, and throwaway stories carry meaning the transcript alone loses.
  2. Identify the Goal first: what business outcome should this content drive (rank for a question, prove expertise, support a service page, feed an ad)? Tie it to the brand's stated goals.
  3. Identify the Content second: the single core insight, story, or answer actually present in the video. The article may only claim what the video supports.
  4. Identify the Targeting third: exactly who this is for – which customer, at which funnel level (Audience, Engagement, or Conversion), asking which question in which words.
  5. Keep the order strict: Goals → Content → Targeting. Content decisions made before goals produce orphan articles; targeting chosen before content produces clickbait.
  6. Write a three-line GCT statement at the top of the working doc. Example shape: "G: rank for [customer question] and feed the [service] page. C: [the one insight]. T: [who, funnel level]."
  7. Derive the primary keyword candidate from the Targeting line – the customer's own phrasing of the question.
  8. Update the tracker ("Step 3 done – GCT set") and hand off to step-4-research-edit-add-timestamps-and-outline.

Definition of done (QA checklist)

  • Video watched in full (not transcript-skimmed)
  • GCT statement written in Goals → Content → Targeting order, three concrete lines
  • Goal traces to a real business outcome, not "post content"
  • Content claim is supported by what is actually said in the video
  • Primary keyword candidate captured in the customer's own words
  • Linked back to the definitive article and relevant siblings

Example(s)

  • GCT-before-writing is the discipline behind every article documented at /blog-posting-guidelines; the framework itself is one of the Nine Triangles (/nine-triangles).
  • Example needed as a standalone meta-article – run the Meta-Article Prompt after first documented run.

File in the zip: skills/content-factory-process/step-3-watch-video-and-identify-gct.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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