Task Library
Audits every expertise and results claim on the site for attached proof – links, photos, screenshots, named sources – converting assertions into E-E-A-T evidence.
Category: Website QA Audit
Use this when running Layer 3 (Authority & Trust Checks) of the Website QA Audit – "award-winning" and "trusted by hundreds" mean nothing without something a visitor can check.
Inputs
- Site URL (about page, homepage, and bio sections are the claim hotspots)
- The owner's actual proof inventory: press links, podcast/talk recordings, certifications, review platform profiles, real metrics
- The audit report/spreadsheet for logging results
Steps
- Sweep the site and list every achievement claim: years in business, jobs completed, awards, certifications, media features, "as seen on" logos, revenue/results numbers.
- For each claim, check for attached evidence on the page: a link to the source, a photo of the award or jobsite, a screenshot of the metric or review, a named publication with a working link.
- Fail unevidenced claims – especially logo walls that don't link to the actual feature, and round-number boasts with no source.
- Verify the evidence itself: click press links (the article must actually mention the owner), and confirm certificates and review counts are current.
- For every failed claim, pair it with the proof to add from the owner's inventory – or flag it for removal if no proof exists.
- Log the claim-to-evidence table in the audit report.
Definition of done (QA checklist)
- 100% of achievement claims on the site carry attached, working evidence – zero naked claims, zero logos without linked features
- Claims with no obtainable proof removed rather than left unsupported
- Claim-to-evidence table logged in the audit report, linked back to /website-qa-audit
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/website-qa-audit/verify-achievements-are-evidenced-not-just-claimed.md. Download the Task Library zip.
Index: Task Library. Article guidelines.