Verify Email Opt in Form Exists and Works

Task Library

Confirms an email capture form is present, submits cleanly, and actually delivers the subscriber and notification, so the site builds a list the owner controls.

Category: Website QA Audit

Use this when running Layer 2 (Content Architecture Checks) of the Website QA Audit – a dead opt-in form means the site captures zero owned audience.

Inputs

  • Site URL and the location(s) of the opt-in form (homepage, lead magnet section, blog sidebar, footer)
  • Access to the connected email platform/list and the notification inbox
  • A test email address you control
  • The audit report/spreadsheet for logging results

Steps

  1. Locate every email opt-in form on the site; fail the check immediately if no form exists at all.
  2. Submit a real test entry through each form with your test address.
  3. Confirm the on-page result: a success message or thank-you page, not a silent reload or an error.
  4. Verify delivery on the back end: the test address appears in the email platform's list/audience, and any owner notification arrives in the right inbox.
  5. If a lead magnet is promised, confirm the delivery email actually arrives with a working download link, and check it isn't landing in spam.
  6. Repeat the test from a mobile device, then log each form's location and results in the audit report.

Definition of done (QA checklist)

  • At least one opt-in form exists, and every form passes a live test submission on desktop and mobile
  • Test subscriber recorded in the email platform and promised follow-up/lead magnet email delivered (not to spam)
  • Form locations and test results logged in the audit report, linked back to /website-qa-audit

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/website-qa-audit/verify-email-opt-in-form-exists-and-works.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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