Verify Entity Linking Follows Decision Tree

Task Library

Audits all internal and outbound links against the entity linking decision tree – people to personal sites, companies to company sites, concepts to definitive articles.

Category: Website QA Audit

Use this when running Layer 2 (Content Architecture Checks) of the Website QA Audit – links that point entities to the wrong destinations scramble the site's entity graph.

Inputs

  • A crawl export of all links with anchor text (Screaming Frog) or post-by-post review access
  • The entity linking decision tree (see /entity-linking)
  • The site's map of concept hubs/definitive articles
  • The audit report/spreadsheet for logging results

Steps

  1. Export every in-content link with its anchor text and destination from a Screaming Frog crawl (or review post by post on smaller sites).
  2. For each anchor naming a PERSON, confirm it links to that person's own site or primary profile – not to a generic page.
  3. For each anchor naming a COMPANY, confirm it links to the company's website.
  4. For each anchor naming a CONCEPT, confirm it links to the one definitive article/hub that owns the concept – never to a competing duplicate page (content vandalism).
  5. Check anchor quality alongside destination: descriptive 3-6 word anchors, no "click here."
  6. Log every violation with page, anchor, current destination, and correct destination per the tree in the audit report.

Definition of done (QA checklist)

  • 100% of entity-naming anchors route per the decision tree – people → personal sites, companies → company sites, concepts → definitive articles
  • Zero generic anchors ("click here") and zero concept links pointing at duplicate/competing pages
  • Violation list with corrections logged in the audit report, linked back to /website-qa-audit

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/website-qa-audit/verify-entity-linking-follows-decision-tree.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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