Verify Prerequisites Product Customers Content

Task Library

Gate every Dollar a Day launch on the three prerequisites – a valued product, happy customers, and strong content – so ad spend amplifies a working business instead of subsidizing a broken one.

Category: Dollar a Day Campaigns

Use this when anyone proposes paid amplification – this is the go/no-go gate before a single dollar is spent.

Inputs

  • Access to sales records, reviews/testimonials, and referral history
  • The brand's organic post history (last 60-90 days) with basic metrics
  • The owner's honest answers – the gate only works unflinched

Steps

  1. Ask the kill question first: do existing customers buy again and refer others? Ads amplify what is true – a broken offer just gets famous for being broken.
  2. Verify prerequisite 1, valued product: real sales to strangers (not friends and family), repeat purchases, and enough margin to support a target cost per acquisition.
  3. Verify prerequisite 2, happy customers: Google/Facebook reviews, named testimonials, unprompted referrals. Collect at least three provable instances of delight.
  4. Verify prerequisite 3, strong content: posts or one-minute videos that already earned organic signal – engagement, watch time, shares, comments. Something must win small before it can win big.
  5. Grade each prerequisite green/yellow/red with evidence linked. One red = no launch.
  6. Route failures to the fix, not to ads: weak product → operations; thin proof → /thank-you-machine and review generation; weak content → /content-factory and /one-minute-video-guide.
  7. On a three-green verdict, write the GCT baseline (Goals, Content, Targeting) and proceed to digital plumbing setup.

Definition of done (QA checklist)

  • All three prerequisites graded with linked evidence (sales data, named reviews, post metrics)
  • Written go/no-go verdict; any failing prerequisite routed to its fix skill
  • GCT baseline (Goals, Content, Targeting) documented for the campaign that follows
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Worked example to document: Marko Sipila (HVAC Quote) passed all three gates – real installs, happy homeowners, one-minute videos with organic traction – before scaling via $1/day. Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/dollar-a-day/verify-prerequisites-product-customers-content.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

Scroll to Top