Write Proper Title Tags and Meta Descriptions

Task Library

Give every indexable page a unique title tag under 60 characters and meta description under 160 characters, each carrying its focus keyword.

Category: Digital Plumbing

Use this when pages have missing, duplicate, truncated, or keyword-less titles and meta descriptions – or after launching any new page.

Inputs

  • Crawl or page list of all indexable pages (Rank Math's list or a site crawl)
  • Focus keyword per page (from the page's GCT: what searcher is this page for?)
  • Access to the SEO plugin (Rank Math) to edit titles and metas

Steps

  1. Inventory every indexable page and its current title and meta description. Flag missing, duplicate, over-length, and keyword-less entries.
  2. For each page, confirm the focus keyword – the real phrase its target searcher uses. One page, one keyword family (no two pages competing for the same term; that's content vandalism).
  3. Write the title: under 60 characters, focus keyword near the front, brand at the end if it fits. Describe what the page actually delivers – no clickbait, no AI-fluff phrasing.
  4. Write the meta description: under 160 characters, focus keyword included naturally, plus a concrete reason to click (outcome, proof, or offer). Active voice.
  5. Enter both in Rank Math per page and confirm no template is overriding them.
  6. QA pass: every title and meta unique site-wide; spot-check a Google result (site:yourdomain) to see how they render in the SERP.

Definition of done (QA checklist)

  • Every indexable page has a title under 60 characters containing its focus keyword
  • Every indexable page has a meta description under 160 characters containing its focus keyword
  • Zero duplicate titles or metas site-wide
  • No truncation on spot-checked SERP renderings
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/digital-plumbing/write-proper-title-tags-and-meta-descriptions.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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