Most agencies auto-generate a report each week with their logo on it. That’s not optimization. That’s not thinking. That’s charts and pie graphs.
MAA is different. Every Friday, you walk through three steps: what happened (metrics), why it happened (analysis), and what you’ll do about it (action).
Start with business metrics. Not clicks, not rankings, not CTR. How many quality phone calls came in? How much revenue? Then analyze why those numbers went up or down. Not obvious stuff. The real reasons. Then take specific action based on what you found.
Agencies that do this keep clients. Agencies that don’t get fired.
Here’s what real agency MAA reports look like.
Real MAA reports from agencies
Multi-location plumbing company
Multi-location pressure cleaning company
Single-location plumbing company
Single-location plumbing company
Why agencies that do MAA keep clients longer
When you show clients every week how many calls you drove, what’s working, what’s not, and what you need from them, they stay. When you send an auto-generated PDF, they start questioning your value.
MAA takes 5 minutes. It’s the difference between a client paying you for years and a client leaving after 3 months.
Start your weekly MAA
Submit your MAA report every Friday. Metrics, analysis, action. That’s it.