I’m so excited you’re working with us. Congratulations on getting started.
I want to be upfront about what happens next, because I believe in full transparency. Most agencies keep clients in the dark. We do the opposite. Here is the whole process, so you know what to expect and what we need from you.
The short version: we already did the homework. Your one session is confirm plus access. The first Friday after that session is when you see your first MAA report. That Friday is the certainty date. Not “2 to 4 weeks.” Not a second call to finish a form.
What you do. What we do.
White glove means we fill the forms. Our agents already scored your business and prefilled GCT — Goals, Content, Targeting — from your site, your Google Business Profile, your ads, and the audit we ran. You do not type a biography. You do not start from a blank Strategy Assessment.
You confirm what we got right, you correct what we got wrong, and you click approve on the access requests. That is the session. Target: under 90 minutes. It is not a three-hour discovery, and it is not a sales close.
A partner of ours, Tony Ricketts, already runs the outcome we want: one session, then execution. His version is fully manual and can take up to three hours. We copy the outcome, not the duration.
Before you show up, we already worked
You should not spend your time being the routing layer. By the time we sit down, we have already:
- Prefilled your GCT from public proof and the audit. Revenue, services, geo, and how you take reviews are researched first. You confirm.
- Checked the access checklist against what we can already see. We ask only for the rows that are actually missing.
- Written one requirement list: missing access, plus any asset the audit cannot see. One list, one owner, one date.
- Set the certainty date: the first Friday MAA after the session.
If an agent is helping us run this, it starts from The System. That page is the map. This page is the client version of the same process. The method the agent follows is the one-session client onboarding skill. You do not need to read the skill. We do. The public library of those skills lives on our Skill Pack Library.
The session: confirm plus access
We walk the prefilled GCT together. You correct it. We do not hand you a blank form and wait.
Then we grant access for every missing row, in the same sitting. For most accounts we send the request and you click Approve from your email. You always keep owner on every account. We take partner or manager. Your assets stay yours. I have seen too many agencies hold clients hostage by owning their accounts. We do not do that.
Typical access includes your website admin (personal brand site and company site, if you have both), Google Search Console, Google Analytics, Google Business Profile, Google Ads, Facebook Page and ads, YouTube (personal and company, if you have both), and CallRail or whatever call tracking you use. LinkedIn and X are optional but helpful. The live list and the “we request, you approve” steps are on the access checklist.
If anything is still blocked at the end of the session, it gets a named owner and a date. We do not schedule a second call to “finish access” or “finish the form.”
Your Drive folder is the kitchen
We share a Google Drive folder with you. This folder is the engine behind your marketing. Every social post, every article, every ad starts with what you put in it.
Think of it like a kitchen. We are the chefs. You provide the ingredients. Without fresh, real content from your business — job-site photos, customer moments, short videos answering real questions — we are cooking with nothing. Cell-phone quality is perfect. Document what you are already doing. Do not manufacture a commercial.
Every Friday you get a MAA report
Every Friday you receive a MAA Optimization Report. MAA stands for Metrics, Analysis, Action. That first Friday after the session is the date we say out loud. That is when work is visible, not when a project tool says a thread was created.
This is not an auto-generated report with pretty charts and a logo slapped on it. That is what most agencies send. That is not optimization. That is not thinking. That is not testing.
Here is what MAA actually means:
- Metrics — We start with business metrics. How many quality phone calls came in? How much revenue? Not just clicks, rankings, and CTR. Those are diagnostic. We care about the numbers that move your business.
- Analysis — This is where everyone else falls short. You can look at Google Analytics all day and see charts. That is not analytics. Analytics is understanding why we got more calls, why one ad outperformed another, why something moved in a non-obvious way. Our team, assisted by AI, digs into that.
- Action — Based on that analysis, what will we do? Cut a campaign that is wasting money. Spend more here. Create a new variation. Change the thumbnail. Divert budget. Ask you to make a video. Specific actions, not vague recommendations.
You will see this every single Friday.
Where you will still see the work
You will still have a project window for now, so a human can see the same work we see. Treat it as a window, not the system of record. The process is the skill, the access list, the prefilled GCT, and the Friday MAA date. We are moving off the old project software. If those four things already exist, nothing should wait on someone to remember, assign, or chase a thread.
What makes this different
I have been doing this for over 30 years, and I have seen how most agencies operate. Here is what we do differently.
- We do the work. We fill the forms. You confirm and click access. We handle the rest.
- We are transparent. You have full access to your accounts, your data, your leads, and your recorded phone calls at any time. Nothing is hidden from you.
- We are accountable. Every Friday you see what we did, why we did it, and what happened. If we made a mistake, you will know about it. We would rather be embarrassed and fix it than pretend everything is amazing all the time.
- We own our mistakes. The strength of the process is that we catch problems fast and fix them fast.
Tools you get access to
As a client, you get access to enterprise-level tools we have purchased for our network. Analytics, SEO, reporting, and optimization tools that would cost you significantly more if you bought them one by one. We pay the enterprise licenses so you do not have to. We will show you what is available once access is green.
Questions?
Reply in the project window you already have, or email the team. Do not wait for a new form, and do not wait for someone to schedule an access call. If a row is still open, it already has an owner and a date.
We are personally invested in your success. Our reputation in this industry is built on results, not promises. The more real content you give us, the stronger your marketing becomes. Confirm the GCT, click the access requests, keep that Drive folder fed, and we will see you Friday.