Cam Hazzard is a pro dunker Shaq hand-picked for the DunkMan League — competing on TNT for $500,000. He has a real personal brand website at camhazzard.com. Until last week, his Instagram bio still pointed to a Beacons page.
We fixed that. Here is what we did, why we did it, and why every creator, athlete, or influencer who owns a domain should do the same.
Before: The Beacons Page
Cam’s Beacons page had his photo, his handle, social icons, and four affiliate discount links: KICKSOWN, Wade of Wade, 361° Sport, and Fansidea Custom Jerseys. It also had an email subscribe form at the bottom. Standard stuff for a link-in-bio page.
Notice the “Try for free!” badge Beacons plants in the bottom corner. Every one of Cam’s followers who taps his bio link sees it. That is an advertisement for Beacons — on Cam’s real estate, at the moment his audience is most engaged with his content.
After: camhazzard.com/links
We built a links page on camhazzard.com using the same design system as the rest of his site — dark background, orange accents, his fonts, his photo, his footer. Same information, completely different impression.
The only thing Cam had to change was the URL in his Instagram bio. Everything else — the affiliate links, the social icons, the email form — moved over exactly as it was.
Every Tap Builds Your Domain, Not Theirs
When Cam’s bio pointed to beacons.ai/hazzardousdunks, every tap from his 19,000 Instagram followers sent traffic authority to Beacons’ domain. Now those same taps go to camhazzard.com. Over time, that difference compounds into real search ranking strength on his domain, not theirs.
This is the same logic behind why local businesses need their own website instead of renting space on third-party directories. You do not build a house on rented land. The same principle applies to a creator’s link hub.
The First-Click Brand Impression
Think about the sequence. A fan watches a 30-foot windmill dunk. They tap the bio link. They expect something that matches the quality of what they just watched.
Landing on a generic purple Beacons page signals the creator set this up in 10 minutes and never thought about it again. Landing on a page that matches camhazzard.com top to bottom — same fonts, same colors, same header and footer — tells a different story. Sponsors feel that difference. Brand managers feel it. Even casual followers feel it, even if they cannot articulate why.
You Own the Email List — Or You Don’t
Cam’s Beacons page had a subscribe form for discount updates. People who opt in there are warm — they specifically want deal alerts from him. That audience is genuinely valuable.
But those subscribers live inside Beacons’ system. If Beacons changes its pricing, gets acquired, or shuts down, that list is at risk. On camhazzard.com, once the form connects to an email platform like Mailchimp or ConvertKit, those subscribers belong to Cam permanently. Nobody can take them away.
An owned email list of 1,000 people who opted in specifically for discount alerts is worth more than 10,000 social followers you are renting space to reach. This is a foundational principle of building a durable personal brand, not just a social presence.
Full Control, No Platform Limits
On Beacons, you work within their templates, their card designs, their color options, and their feature tiers. Want a custom tracking pixel? That is a premium feature. Want to embed a video? Hope they support it. Want to A/B test layouts? Good luck.
On your own site, you do whatever you want. Cam’s /links page today has four sponsor cards and a social section. Next month it can have a countdown to his next DunkMan League competition, an embedded highlight reel, or a “book me for an appearance” call to action. That is one WordPress block away — no platform permission required, no subscription fee to unlock it.
Who Should Make This Switch
Make this switch if you have a personal brand website with a real domain, at least one affiliate link or sponsor, and any social following at all. The work takes one afternoon. The payoff runs for years.
The creators who build durable brands think in infrastructure, not just content. A link page on your own domain is infrastructure. Beacons is a placeholder. If you already have a website, you have already outgrown it.
If you want us to build a links page for your personal brand site — or if you want to see what your full brand presence looks like side by side with where it could go — see what Local Service Spotlight does for creator authority and reach out. We will show you exactly what the before and after looks like for your brand.