A young marketer who learned home services from the inside — and now helps other roofers get found.

Ethan Van De Hey is proof that the next generation of local-service marketing is already here. By day he runs marketing for Infinity Exteriors, a Wisconsin roofing, siding, and window company, where he is the on-camera face of the brand. On the side he founded Roofing Launch, an agency that helps other roofers win Google Maps visibility — and he hosts the Encourage Mindset podcast, now past 100 episodes.

Ethan is one of the young-adult AI Builders we train, and he’s exactly who this Spotlight is for: a local-service marketer doing real, consistent work. Our audit shows what most owners his age never get told — that owning your name in search is its own asset, separate from the company you market.