From about $45 million to $65 million in one year
How real, local video helped a Wisconsin roofing company grow, and what any home service owner can copy from it.
What happened
Infinity Exteriors is a roofing, siding and window company in Wisconsin. Ethan Van De Hey ran its marketing and appeared on camera for the brand. Over one year, the company grew from about $45 million to about $65 million in annual revenue.
Ethan worked with our team and used the same local video approach we teach every home service company we work with. The growth didn’t come from a bigger ad budget or a clever slogan. It came from showing real people, real jobs and real neighborhoods, again and again.
What drove it
Real, local, “non-scalable” video. Short videos filmed on actual job sites, in the towns the company serves, with real crew members and homeowners. A national agency can’t fake this kind of content, and that’s exactly why it works.
Proof that both customers and AI trust. When a company keeps publishing specific, local proof, homeowners see who they’ll actually be dealing with. Google and AI answer engines see a consistent, real local business they can recommend.
Consistency over polish. The videos weren’t expensive productions. What mattered was showing up week after week, long after most companies would have stopped.
What you can copy this week
- Film one one-minute video on a job site. Show the crew, the house and the problem you fixed. Done beats perfect.
- Put a real person from your company on camera every week, so customers know who will show up at their door.
- Track it weekly with Metrics, Analysis, Action: what you posted, what happened, what you’ll do next.
- Make sure Google can tell who you are. Our Home Service Growth System shows how local proof turns into rankings and calls.
Originally published .