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Content Factory

Turn ONE recording into a full library — definitive article, clips, reels, tweets, ads — using Dennis Yu’s 4 P’s (Plumbing, Publish, Promote, Perform) and the 6-stage repurposing line, everything pointing at one canonical hub. Use when you have a recording to repurpose or a content system to design.

Skill file content-factory.md · last updated Aug 2, 2026

Use this when you’ve captured one thing — a Zoom interview, a 60-second hallway clip, a conference talk — and want a content library that compounds instead of a post that disappears. Step 8 of the Local Service Spotlight method, and the engine the other nine skills feed.

Inputs

• One raw recording (video or audio) + transcript. Phone quality is fine — Marko Sipila built HVAC Quote on phone-shot conference interviews.
• The subject’s positioning and proof (from personal-brand-strategist and positive-mentions-harvester).
• Your lighthouse list — the marquee people and brands you’re tied to.
• Your canonical hub URLs, so nothing you publish competes with them.

The operating system — the 4 P’s

Run them in order. Each feeds the next; skip one and the next breaks.

1. Plumbing — tracking, analytics, retargeting pixels, social integrations. Fix the leaks before you pour traffic — promoted content with no pixel is money you can’t follow.
2. Publish — everywhere, organized by GCT: Goals (what outcome this is for), Content (what earns that outcome), Targeting (who it’s for) — in that order. Most people start with targeting. That’s backwards.
3. Promote — boost only the top organic performers, a dollar a day (dollar-a-day-strategist).
4. Perform — read results through MAA: Metrics say what happened, Analysis says why, Action closes the gap. No MAA, no learning, no compounding.

Where the other skills plug in

• Plumbing = your entity home and Knowledge Panel setup (steps 4–5: personal-brand-website-agent, knowledge-panel-entity-seo).
• Publish = the 6-stage line below, aimed by your buy box from step 1.
• Promote = step 7 (dollar-a-day-strategist). Perform = the MAA read you run monthly.

The assembly line — 6 stages per recording

1. Capture — record once. One Zoom interview or one 60-second conference clip is a month of raw material.
2. Transcribe & mine — pull the strongest quotes, claims, numbers, and stories out of the transcript.
3. Definitive article — write the ONE canonical long-form hub (definitive-article-writer). The hub is the product; everything else is distribution.
4. Atomize — cut clips, reels/shorts, and tweets from the same recording, Descript-style. One strong quote = one asset; an hour of recording yields 10–20 clips.
5. Distribute — publish across YouTube/Shorts, LinkedIn, Instagram, TikTok, X, Facebook, email. Every asset links BACK to the hub. A second page on the same topic is content vandalism — competing with yourself.
6. Boost — put $1/day behind the proven winners (dollar-a-day-strategist).

The org chart — worker, manager, architect

• Worker — a VA or account manager cuts the clips, posts on schedule, reports against the checklist.
• Manager — runs the workflow, enforces the SOP, reviews QA before anything publishes.
• Architect — designs the system: sets the Goals in GCT, picks topics off the topic wheel, approves the definitive article, owns the standards.

You are the architect. Build the factory; don’t run the line. Stages 1 and 3 need you — your face, your facts. Stages 2, 4, 5, and 6 belong to workers. If you’re personally editing clips, the system failed — write the SOP that makes a worker’s output indistinguishable from yours.

First run — this week

1. Book one 30-minute Zoom where someone interviews YOU about your differentiation from step 1.
2. Run stages 2–5 on it; assign each stage to a named person with a deadline.
3. Boost the two best clips at $1/day. Read the MAA numbers in 7 days. Now you have a factory, not a post.

Output

• One definitive article + a pack of clips, shorts, tweets, and ad-ready creative — all cross-linked to the hub.
• A written SOP per stage, so a worker runs the next recording without you.
• Cadence: capture monthly, atomize weekly, boost daily at $1, review MAA monthly — adjust the system, not just the posts.

For DealCon — agency owners & acquirers

If you run an agency: a productized content factory — pre-defined offers, the Apple/Tesla factory model — lets you sell a system instead of hours, charge premium for repeatable results, and hand a buyer an agency that runs without you. If you buy & sell companies: install the factory in every acquisition post-close, so marketing stops being the founder’s personal hustle and becomes transferable SOPs — that shows up directly in EBITDA and the exit multiple. Your edge: name the one topic only you could talk about for 60 unscripted seconds. That’s your first capture — schedule it this week.

Run on a persistent agent (Fable 5)

• Loop to done: one recording in, all six stages out — the run isn’t done at the definitive article; loop until the clips are cut, distributed everywhere, every asset links back to the hub, and the winners are queued for dollar-a-day-strategist.
• Self-verify: QA each stage against its SOP before the next stage starts — a deviation that ships compounds downstream.
• Compound with memory: hold the hub URLs, lighthouse list, and per-stage SOPs in memory so every new recording drops into a running factory instead of a rebuilt one.
• Log the run: per-stage notes become the SOP updates that make the next run cleaner — you’re the architect, and the log is how the factory improves.

See boil-the-ocean.md for the full operating principles.

Notes — Dennis’s method

• The proof: Marko Sipila shot phone interviews at HVAC conferences, repurposed them onto the HVACQuote YouTube, boosted the winners at a dollar a day, and scaled HVAC Quote past 300 customers. Interview once → repurpose → boost.
• Same three moves behind Harry Gold (harryjgold.com built from a single Zoom interview) and the Superior Fence & Rail footage with Zach Peyton (largest US fence franchise — 110+ locations, $310M+).
• Feature your lighthouse. A clip with a marquee name converts harder than a clip alone — their authority reflects onto you.
• Standardize and productize. Custom work doesn’t scale and doesn’t sell; a factory does. Boil the ocean on the system once, then let workers run it forever.
• The factory is the Publish-and-Promote muscle behind your entity home (step 4) and Knowledge Panel plumbing (step 5) — corroboration at scale.

Definitive article & pairings

• Reference: https://blitzmetrics.com/content-factory/ · https://dennisyu.com/topic-wheel/
• Pairs with: dollar-a-day-strategist → content-factory → definitive-article-writer → recursive-self-improvement-qa

Learned in the field

Appended automatically by the self-improvement loop (Skill-Learnings/): dated lessons from real runs. Newest at the bottom.

<!– learning:2026-07-20-daily-video-watchdog-loop –> July 20, 2026 (from: Absorption of Daniel Goodrich’s Repurposing Suite v0.2 (Basecamp message 9944086092) into the master pack)

The Capture stage now has a daily automated feeder: video-repurposing-agent (added to this pack July 20, 2026) watches the client’s YouTube channel every day with an incremental watermark (first run inventories the whole uploads playlist; later runs stop at the first already-seen video), triages each new upload SKIP / LIGHT / MODERATE / STRONG against the GCT, and routes the winners through definitive-article-writer → jennifer → publish. Two rules it enforces that this factory inherits: search the site BEFORE writing and enhance the existing article (embed the new video there) when one already owns the topic — never ship a competing page; and when a client runs both a personal-brand site and a company site, one video may become two different articles (first-person cut and third-person cut, cross-linked), never the same article twice. Proven economics from the Escape Fitness validation (May 2026, Daniel Goodrich): a 247-episode channel inventoried and the first A- article cost 251 of 10,000 free daily YouTube API units.

Other skills: ai-search-visibility · boil-the-ocean · client-access-checklist · client-relationship-cadence · content-agent · definitive-article-writer

The full run order is on the skill-pack directory. Every skill here is one task from the Task Library — the library is the catalogue of what can be done; a pack is the subset you install; an agent is who runs it.