Author name: Dennis Yu

Dennis Yu is co-founder & CTO of BlitzMetrics and CEO of Local Service Spotlight. He trains AI Builders -- young adults and veterans -- who run AI agents that make the phone ring for contractors and local service businesses. A former Yahoo! search engineer, he has managed over $1B in Google and Facebook ad spend for brands like Nike, Red Bull, and Quiznos, co-authored the textbook Facebook Nation (taught at 700+ colleges), and given 750+ conference talks in 20 countries. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances at blitzmetrics.com/dennis-yu-podcast-appearances. More at dennisyu.com.

Title card: How to Do Internal Linking on a Website — Local Service Spotlight
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How to Do Internal Linking on a Website

Internal linking is the practice of connecting pages on your website to each other using hyperlinks. It is one of the highest-ROI activities in SEO because it costs nothing, requires no external relationships, and directly controls how search engines understand your site’s structure. When done properly, internal linking distributes link equity from your strongest pages to the pages that need …

Title card: Link Building Guidelines — Local Service Spotlight
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Link Building Guidelines

Link building at BlitzMetrics is not about gaming search engines or buying backlinks. It is about earning real authority through genuine relationships, quality content, and strategic placement of links that serve the reader. Every link we place — whether internal or external — must follow the guidelines in this article. These rules apply to all content published on blitzmetrics.com, client …

Title card: The Topic Wheel — Local Service Spotlight
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The Topic Wheel

The Topic Wheel is the content strategy framework BlitzMetrics uses to organize everything a personal brand or business publishes around a central product or service, so that every piece of content — every video, article, social post, and collaboration — builds authority instead of creating noise. If you have ever published content that felt random or disconnected from your core …

Title card: The BlitzMetrics Task Library — Local Service Spotlight
Task Library

The BlitzMetrics Task Library

The Task Library is the centralized inventory of every step-by-step SOP, how-to process, and operational task that BlitzMetrics uses to run the Content Factory, build personal brand websites, execute Dollar a Day campaigns, and maintain the SEO Tree. Every task listed here links to the definitive article or SOP that documents the complete process. If you are a BlitzMetrics team …

Title card: How to QA a Personal Brand Website — Local Service Spotlight
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How to QA a Personal Brand Website

This is the definitive guide to QA-ing any personal brand website. It covers what to check, how to check it, and what to fix — organized into the same three audit layers we use in every SEO audit: Digital Plumbing, Content Architecture, and Authority Signals. Why QA Matters for Personal Brand Websites Personal brand sites are different from company sites. …

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