In the debut episode of the Gutterwise Marketing Podcast, host George Paladichuk sits down with Colin DeHaan to break down how he built a multi-million dollar gutter business from the ground up.
Colin shares the strategies that moved the needle — from hiring the right people to building systems that scale without burning out the owner. For anyone in the gutter or home services industry, this episode is a masterclass in what it actually takes to go from installer to enterprise owner.
Key Takeaways
The conversation covers the early days of bootstrapping, how Colin approached marketing before he had a budget, and the inflection point where his business went from surviving to thriving. George draws out practical advice on pricing, crew management, and the mindset shifts required at each revenue milestone.
Colin emphasizes that most gutter business owners plateau because they try to do everything themselves. The breakthrough came when he started treating the business like a system rather than a job — investing in training, SOPs, and accountability structures that let him step back from daily operations.
Watch the Full Episode
Watch the full conversation on the Gutterwise Marketing YouTube channel.
George Paladichuk is the founder of Gutterwise Marketing and host of the Gutterwise Marketing Podcast, helping gutter businesses grow through proven marketing and operations strategies. Learn more at georgepaladichuk.com.